Los Angeles, California – Luxury golf-inspired sportswear and accessories brand, G/FORE has set the script for golf’s player of the moment, Bubba Watson, to swing in style next week as he goes in pursuit of a hat trick of victories at the season’s first Major Championship.
The G/FORE brand has enjoyed significant exposure at the highest echelons of the game so far in 2018. This year Bubba has been sporting G/FORE High Top Disruptor shoes and a colourful array of gloves from the company’s flagship line, The Collection, whilst en route to securing commanding victories at the Genesis Open and a second WGC title at last week’s WGC-Dell Technologies Match Play.
In keeping with the brand’s Disruptive Luxury theme, the two-time Major Champion will be wearing the following G/FORE shoes and gloves from the new SS18 Collection, as well as some special limited-edition models during competition play, ensuring he perfectly complements the vibrant colours that reflect the most famous fairways in golf.
• THURSDAY 5TH April:
Glove – G/FORE Collection Glove – Clover
Shoes – G/FORE Special Edition G4 High Top Disruptor – Clover
• FRIDAY 6th April:
Glove – G/FORE Limited Edition Major Glove – Clover
Shoes – G/FORE Limited Edition Major Gallivanter – Clover
• SATURDAY 7th April:
Glove – G/FORE Collection Glove – Fly
Shoes – G/FORE Special Edition G4 High Top Disruptor – Snow
• SUNDAY 8th April:
Glove – G/FORE Collection Glove – Blossom
Shoes – G/FORE Special Edition G4 High Top Disruptor – Blossom
In addition to Bubba, fellow G/FORE brand ambassador and multiple Major Champion, Phil Mickelson will also be looking to take his hot streak into next week, at what is undoubtedly his favourite week of the year, having won the coveted title on three separate occasions. The hugely popular golfer will be wearing a Special Edition Major version of the G/FORE Gallivanter golf shoe, complete with his iconic logo, that put him on the front foot to capture the WGC-Mexico Championship in typically dramatic Phil style.
1992 Champion and crowd favourite, Fred Couples (G/FORE clothing) and PGA Tourwinner, Chez Reavie (Limited Edition Major Gallivanter) complete the line-up of leading players that will be putting their trust in G/FORE’s ideal combination of luxury style and superior performance at the season’s first Major.
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For more information on G/FORE and the current SS18 product range visit www.gfore.com
For additional press information, imagery and any other requests, please contact pr@gfore.com
ABOUT G/FORE:
• Mossimo Giannulli, who is married to Full House and Summerland actress Lori Loughlin, founded G/FORE in 2011 after becoming frustrated in his search for colourful and functional golf gloves.
• A fashion industry veteran and avid golfer, Giannulli founded the billion-dollar clothing company Mossimo Inc in 1987 and brokered a first-ever designer-exclusive distribution deal with Minneapolis-based Target Stores in 2000. G/FORE embodies Giannulli’s expertise in fashion, passion for golf, and dedication to creating products of unmatched performance and unparalleled style.
• G/FORE’s reputation is now established among the most innovative brands in golf fashion with its wide range of premium golf shoes, apparel and accessories for both men and women.
• In spring 2016, Bubba Watson joined G/FORE’s line-up of elite ambassadors, while fellow multiple Major champion Phil Mickelson has also chosen to wear the brand’s footwear. Rising European star Thomas Detry is also among the growing list of professional golfers in the G/FORE ranks. Musician, actor and keen amateur golfer Justin Timberlake is also a confirmed G/FORE admirer.
• The G/FORE brand was acquired by Peter Millar in January 2018.
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