Pellucid announces the release of its 2017 State of the Industry (SoI) Commentary report and Presentation updated with ’17 Year-end rounds demand figures. The Commentary is the narrative that connects and explains the data and bullet points in the previously-released PowerPoint Presentation.

Pellucid’s SoI is the definitive annual accounting of the quantitative performance of the industry across the cardinal metrics of Utilization (Played vs. Available Rounds), Velocity (average facility “throughput”, supply/demand balance) and Play Rate (Consumer base size and involvement). In addition, we annually identify and discuss qualitative observations and trends that have the potential to impact or influence the majority of owner/operators. For example, we’ve revisited and updated the challenge of Millennials not embracing the sport and whether TopGolf will cannibalize or act as a feeder program for traditional golf.

“Since the January presentation there’s been the revelation regarding Facebook and Cambridge Analytica so Stuart felt compelled to also add a section regarding how that comes into play regarding the golf industry (in this case though, it appears to be an advantage that we’re a lagging industry in social and analytics),” commented Pellucid President Jim Koppenhaver.

Information on purchasing the SoI commentary can be found at www.pellucidcorp.com or by contacting Stuart Lindsay at edgehillgolf@msn.com or 262-241-7088.

For a limited time we are offering 2017 STATE OF THE INDUSTRY SPECIALS

1. Best value package – $249, includes the Presentation slides, the Commentary report + 1 add-on service (from the below)

o Outside the Ropes newsletter subscription (12 issues, $130 retail)

o Geographic Weather Impacttracking report (12 updates, $199 retail)

o Cognilogic Facility-Level Single Year End Report ($1200 retail)

2. Best Price – $100 for Presentation slides only

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