Business Law for Golf Managers – May 22 to July 16, 2018; Marketing Management in Golf Operations – May 24 to July 18, 2018
Bringing the Business of Golf to You
McMaster University Centre for Continuing Education offers the only university diploma in Golf & Resort Management in Canada. This unique ONLINE program is designed for individuals interested in pursuing a career in the global golf industry. Students who complete all ten courses will receive a Diploma in Golf & Resort Management from McMaster University and an industry certification from the Golf Management Institute of Canada (GMIC).
Business Law for Golf Managers (GLF 103) – May 22 to July 16, 2018
Legal issues affecting the golf industry such as the law of contracts, torts, occupational health and safety, environmental protection, food and liquor liability, and general negligence will be covered in this course. Different forms of business organizations will also be discussed. The legal responsibilities of the golf course owner to protect his/her employees, the public and the golf course itself will also be explained in detail.
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Cost: $689.00
Instructors: Hussein Hamdani, Aaron Stone
Marketing Management in Golf Operations (GLF 109) – May 24 to July 18, 2018
Students will learn the components of marketing and marketing research in the development of a marketing plan for a golf and/or resort facility. Various strategies required to ensure a successful marketing environment will be introduced (segment and positioning, product, distribution, pricing and promotion strategies). Students will learn to analyze and segment markets, identify target markets and design and develop a strategic marketing plan that meets the needs of the specified target market. Through cases and examples, students will also develop an appreciation for trends and issues in today’s golf marketing environment. In addition, the significance of sponsorship and endorsements in marketing a special sports event will be covered.
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Cost: $689.00
Instructor: Scott Simmons
About McMaster University Centre for Continuing Education
The McMaster University Centre for Continuing Education (CCE) has inspired people to discover and achieve through lifelong learning since 1931. Students value our quality instructors with industry experience and the flexibility and convenience of courses offered at night, on weekends, and online. We offer more than 200 courses and workshops making McMaster CCE one of Canada’s largest and leading providers of academic certificate and diploma programs, professional development education, and corporate training.
Contact: 1-800-463-6223, golfmgmt@mcmaster.ca
About the Golf Management Institute of Canada (GMIC)
The Golf Management Institute of Canada (GMIC) was established in 1999 and is a not-for-profit organization and registered Canadian charity. To date, the GMIC has taught hundreds of students from around the world the business of golf. In 2004, the GMIC was awarded the Canadian Award for E-Training Excellence by the Society for Training and Development.
Excellent training and networking opportunity to enter or move up
in the Business of Golf and Resort Management.
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