Building on the success of its first location in Greenville, South Carolina, 3’s, which partners with 8AM Golf and Justin Timberlake, has acquired an existing course to bring the par-3 golf hospitality concept to North Carolina’s fast-growing metro area
CHARLOTTE, NC — 3’s, the innovative new concept in golf entertainment that combines accessible Par-3 golf with cutting-edge hospitality, has purchased an existing par-3 course in Charlotte, North Carolina for its latest location. Pebble Creek Golf Course in Indian Trail will undergo extensive renovation, bringing the 3’s concept of fun, food and par-3 golf to one of the fastest-growing metro areas in the United States.
An opening of the new 3’s Charlotte location is planned for the latter half of 2025.
In 2022, 8AM Golf, along with partner Justin Timberlake, invested in 3’s with the intent of refining and replicating the popular and successful Greenville, South Carolina golf hospitality concept in major metro areas across the United States. The 3’s concept has proven incredibly successful since then, and the acquisition of the Charlotte-area Indian Trail course will serve as the next phase in 3’s expansion plan.
“The 3’s blueprint that we created in Greenville has proven to be everything we had hoped—it’s the perfect golf destination for a relaxed gathering of friends and family,” said Hoyt McGarity, president of 8AM Golf. “From the onset, we had an expansive vision for 3’s, and it’s great to see these efforts come to fruition with the plans we have for our second location in Charlotte.”
Like the original, 3’s Charlotte location will feature 12 par-3 holes under lights, as well as an inviting eatery known as the “Grubhouse” which offers delicious comfort food, drinks and merchandise. The casual and homey vibe will be enhanced by firepits, Adirondack chairs and music.
“Bringing 3’s to life in Greenville was incredibly gratifying because we were able to achieve our goal of creating a great spot for hanging out and enjoying golf in a casual, fun and affordable way,” said Davis Sezna, founder of 3’s. “We’re really excited about recreating that vibe in Charlotte, getting creative with the design and refining the offerings.”
ABOUT 3’s
3’s was founded in 2019 by restaurant and hospitality entrepreneur Davis Sezna, with the first location opening in Greenville, South Carolina in 2020. Designed to provide a casual and fun experience for all, the 12-hole par-3 golf course, 18-hole putting course and practice areas light up at night to create a majestic and photogenic setting. Golf clinics, camps and leagues are offered for golfers of all ages and skill levels. In 2022, 8AM Golf invested in 3’s and committed to bring its innovative concept to other major metro areas across the United States.
3’s is part of the 8AM Golf family that was established by businessman, philanthropist and golf entrepreneur Howard Milstein as the holding company that oversees his golf businesses—all of which are dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf enthusiast Justin Timberlake became a partner and investor with 8AM Golf in 2020 and is now leading creative initiatives across the 8AM portfolio of companies.
Other 8AM companies include: GOLF Magazine and GOLF.com, the #1 media brands in golf; Nicklaus Companies,the most renowned brand in golf; legendary handmade club maker Miura Golf; True Spec Golf, a brand-agnostic club-fitting company; Club-Conex, a global leader in the design and manufacturing of adjustable golf club adapter systems; GolfLogix, the most-downloaded GPS app in golf; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; T-Squared Social (in partnership with Tiger Woods and Justin Timberlake), a dynamic new concept in food, drink and sports entertainment; and Chirp, a free-to-play gaming app that lets golfers virtually wager on the outcome of pro golf tournaments, rounds, and shots.
For more information, visit 3s.golf.
CONTACT:
PRCG | Sports
(212) 683-8100
Jim Rocco jrocco@prcg.com
Cris Bruce cbruce@prcg.com
