CUSTOMER SATISFACTION SERVICE EXPANDS INTO NORTH AMERICA
59club USA uses groundbreaking sales and service performance data to enhance customer service
STATHAM, Ga. – North American golf clubs, hotels and social venues are getting an in-depth look into their operational successes and areas in need of improvement thanks to 59club USA, a group specializing in customer service satisfaction and benchmarking recently launched in North America. 59club USA is the newly formed North American branch of the world’s leading customer service & sales analysis and training provider, 59club, which has operated in Europe since 2007.
59club is a service-based management tool and customer service provider which uses objective data points and images to measure, improve and maintain standards of customer service, in turn increasing visitor and member retention. Results of on-site testing from 59club are a boost in customer satisfaction, revenues and profits for clubs who use their services such as customer satisfaction surveys, mystery shopping services and employee training. . Click here to view a complete list of 59club USA’s suite of services
Already, 59club USA has established and developed relationships with more than 30 well-known golf clubs and resorts in North America including 14 TPC properties and Bobby Jones Links – one of the world’s largest golf management companies. Click here for a list of testimonials.
“We’re absolutely thrilled to extend our scope of service into North America and hit the ground running,” said Simon Wordsworth, founder of 59club. “We couldn’t ask for a better partner to lead this push than Mike Kelly who will lead our expansion into North America. We have the utmost confidence in Mr. Kelly, his team and our objective, data-collection models which will help golf clubs and other social properties get more out of their operations and begin to put customer service at the forefront of club and resort management once again.”
Mike Kelly has more than 30 years of experience in the hotel and leisure club management industries including serving as the executive vice president of Reynolds Plantation, a six-golf-course, master-planned community in Greensboro, Georgia. Kelly also has worked at The Boulders in Carefree, Arizona; Blue Ridge Mountain Club in Blowing Rock, North Carolina; Houston Oaks in Hockley, Texas and Waterfall in Clayton, Georgia. Each of these locations has significant real estate and club components.
59club USA’s online dashboard allows managers to compare results to industry benchmarks, elite-performing properties and even direct competitor venues of the manager’s choice, making it one of the only ways for managers to measure how well they are performing within the market.
“Customer service has to be the vanguard of your company’s strategy in conducting business,” said Mike Kelly, managing partner of 59club USA. “In today’s world, competition is fierce. Once you lose a “In today’s world, competition is fierce. Once you lose a customer to poor service, they are likely never to return. That’s why 59club USA was created. It’s the only golf, leisure and hospitality-specific benchmarking tool in North America that provides this type of objective analysis, ensuring operators are making informed decisions to increase customer retention.”
59club USA has three main services it provides to its clients: customer satisfaction surveys, mystery shopper audits and staff training. Click here to view a complete list of 59club USA’s suite of services.
About 59Club USA
59Club USA is specifically designed to elevate sales and service standards. 59club USA provides mystery Shopper Audits, Customer Satisfaction Surveys, and Training Services, empowering venue managers to analyze their entire visitor and member experience, enabling them to set targets, monitor performance and ultimately make informed decisions to enhance their guest services. To see a list of FAQs, click here. . To see a list of FAQs, click here. To learn more about 59club USA, visit https://www.59clubusa.com/. Click here for a photo of Mike Kelly.