With 59club USA’s third annual Service Excellence Awards Ceremony due to take place in Orlando, Florida, later this month, the global leader in Customer Service Excellence has today named the leading Clubs and Resorts across the United States who have made it into their annual nominations list.
Success in these prestigious industry accolades signifies the ultimate benchmark of excellence, realized by a property for their outstanding performance during a series of impartial mystery shopper audits delivered by 59club throughout the year that measure the customer service experience and sales protocol afforded to members and guests.
The awards – sponsored by our Global Partners, alongside our Regional Partners & Supporters; Galvin Green, Golf Bizz Review and Golf Inc – are universally recognized, independent and unbiased. 59club has been serving the global golf industry for over 15 years, as they continue to pioneer specialized analytical tools to advance the customer experience and profitability of the entire club operation and hospitality business – including management, sales, service, operations, retail, spa, golf course, plus hotel and food & beverage.
Leading the independently managed properties and boasting an impressive 5 nominations is Reynolds Lake Oconee, closely followed by We-Ko-Pa Golf Club, who celebrate a double dose of nominations this year.
Meanwhile, Blackhawk Country Club, The Club at Golden Valley, The Old Club and Vanderbilt Country Club proudly fly the independent flag with single nominations apiece.
Success amongst the USA’s leading management companies sees TPC once again taking center stage, contending for 23 award titles across 10 of their affiliate properties, which include TPC Sawgrass (7), TPC Summerlin (3), TPC Boston (2), TPC Potomac (2), TPC Twin Cities (2), TPC Sugarloaf (2), TPC Southwind (2), TPC River Highlands (1), TPC Deere Run (1) and TPC San Antonio (1).
Founders Group International follows with a strong showing, securing 15 nominations across 9 properties, led by TPC Myrtle Beach (3). They are joined by Pawleys Plantation Golf & Country Club (2), Burning Ridge Golf Club (2), Myrtle Beach National (2), River Hills Golf Club (2), alongside Grande Dunes Golf Club (1), Founders Club at Pawleys Island (1), Wild Wing Plantation (1) and Myrtlewood Golf Club (1).
KemperSports also enjoys an outstanding year, earning 13 nominations across 4 properties, with Desert Willow Golf Resortleading the charge on 9 nominations, complemented by Lake of Isles (2), Royal Melbourne Country Club (1) and The Governors Club (1).
Kohler continues to make waves on the awards stage, collecting 14 nominations across two iconic destinations, as Blackwolf Run (8) and Whistling Straits (6), both featuring prominently across multiple categories.
Meanwhile, Escalante Golf celebrates continued success with 6 nominations, all earned by The River Club, while Cabot Managed Properties secure 6 nominations across 3 properties, including Cascata Golf Club (3), Chariot Run (3) and Serket (1).
Omni Hotels & Resorts also feature strongly this year, securing 7 nominations across 5 of their premier destinations, with Omni PGA Frisco Resort (2) leading the way, alongside Omni Barton Creek Resort & Spa (2), Omni La Costa Resort & Spa (1), The Omni Grove Park Inn (1) and Omni Bedford Springs Resort (1) all earning well-deserved recognition.
Landscapes Golf Management records 5 nominations across 4 properties, with The Lexington Golf & Country Club (2), Dakota Dunes Country Club (1), Pinecrest Golf Club (1) and Prairie Green Golf Course (1) all earning well-deserved recognition.
Troon joins the honors list with 2 nominations, earned by Baylands Golf Links (1) and Randolph Dell Urich Golf Course (1).
Rounding out this year’s shortlist, Evergreen Golf Partners are represented with 1 nomination, earned by Blackthorn Club (1).
In addition to the prementioned titles, during the awards ceremony itself, 59club’s renowned industry benchmark – the 59club Bronze, Silver, and Gold Flag Designations – will also be presented to the USA Properties that not only achieved the required standard of service as part of 59club’s mystery shopping program throughout 2025, but also provided excellent facilities for customers to enjoy.
Mark Reed, 59club Co-Founder & Director, said, “We are proud to celebrate the exceptional Club Managers, Teams, and Properties nominated for a 59club Award. Your dedication to raising the bar in customer service is inspiring and clearly sets you apart in a highly competitive industry.
“The continued adoption of our sales and service philosophy across Partner Properties is having a powerful impact, driving measurable improvements and an impressive evolution of service standards throughout the USA.”
Full list of Service Excellence Award Nominations below (listed in alphabetical order)
Food & Beverage Manager of the Year
Blackwolf Run, Cascata Golf Club, Desert Willow Golf Resort, Pawleys Plantation Golf & Country Club, Reynolds Lake Oconee, The River Club, TPC Myrtle Beach, Whistling Straits
Retail Manager of the Year
Blackwolf Run, Burning Ridge Golf Club, Desert Willow Golf Resort, Founders Club at Pawleys Island, Grande Dunes Golf Club, Myrtle Beach National, Randolph Dell Urich Golf Course, The River Club
Superintendent of the Year
Blackwolf Run, Chariot Run, Desert Willow Golf Resort, Reynolds Lake Oconee, The River Club, TPC Sawgrass, We-Ko-Pa Golf Club, Whistling Straits
Golf Operations Team of the Year
Blackwolf Run, Cascata Golf Club, Desert Willow Golf Resort, Myrtle Beach National, The River Club, TPC Myrtle Beach, TPC Sawgrass, Wild Wing Plantation
Golf/Club Manager of the Year
Blackwolf Run, Cascata Golf Club, Desert Willow Golf Resort, Serket, The River Club, TPC Myrtle Beach, TPC Sawgrass, Whistling Straits
Leading Individual Golf Course Presentation
Desert Willow Golf Resort, Omni Bedford Springs Resort, Omni La Costa Resort & Spa, Reynolds Lake Oconee – The Landing, Reynolds Lake Oconee – The Preserve, We-Ko-Pa Golf Club, Whistling Straits – Straits
Leading Individual Food & Beverage Experience
Blackwolf Run, Chariot Run, Desert Willow Golf Resort, Pawleys Plantation Golf & Country Club, River Hills Golf Club, The Governors Club, The Omni Grove Park Inn, Whistling Straits
Leading Individual Golf Visit Experience
Blackwolf Run – Meadow Valleys, Desert Willow Golf Resort, Lake of Isles, Omni Barton Creek Resort & Spa, Omni PGA Frisco Resort, The River Club, TPC Sawgrass – Stadium, Whistling Straits – Irish
Leading Individual Golf Membership Sales Performance
Blackhawk Country Club, Blackthorn Club, Omni PGA Frisco Resort, Royal Melbourne Country Club, TPC Boston, TPC Potomac, TPC River Highlands, TPC Sawgrass
Leading Individual Group Golf Day Sales Performance
TPC Boston, TPC Potomac, TPC Sawgrass, TPC Sugarloaf, TPC Summerlin, TPC Twin Cities
Leading Individual Event Sales Performance
The Lexington Golf & Country Club, TPC Southwind, TPC Sugarloaf, TPC Summerlin, TPC Twin Cities
Most Improved Golf Visit Experience
Baylands Golf Links, Blackwolf Run – Meadows Valley, Burning Ridge Golf Club, Desert Willow Golf Resort, Lake of Isles, Myrtlewood Golf Club – Pinehills, Omni Barton Creek Resort & Spa, River Hills Golf Club
Most Improved Sales Performance
Dakota Dunes Country Club, Pinecrest Golf Club, Prairie Green Golf Course, The Lexington Golf & Country Club, TPC Deere Run, TPC Sawgrass, TPC Southwind, TPC Summerlin
My59 Service Excellence Award
Reynolds Lake Oconee, The Club at Golden Valley, The Old Club, TPC San Antonio, Vanderbilt Country Club
About the Awards
- 59club’s Annual Awards Ceremony recognizes the outstanding venues and teams within the global golf & hospitality industry for having achieved the highest standards of customer service excellence & sales performance.
- Qualification for these prestigious accolades is unbiased and determined by scores achieved through a detailed and objective mystery shopping program, which measures the experience afforded to members, guests, prospective members, and prospective event clients across golf and hospitality.
- With an ever-expanding and diverse range of venues, 59club USA continues to reflect the absolute best performances regardless of a venue’s size, scale, or profile.
- 59club’s Industry Benchmark of Excellence, its Gold, Silver and Bronze Flag Designations are also awarded annually, these highly prized accolades recognize member clubs and resorts that provide excellent facilities for golfers to enjoy, as well as having achieved the required standard of customer service throughout the year.
