San Diego, CA — Koerve, Inc. is pleased to announce that 80BREAKR™ — the golf scorecard app enjoyed by golfers worldwide — is now being deployed by golf courses to supplement existing marketing and increase revenue. The app works great on any course in the world, and golfers love the extra features available at courses that sign up.
“Our mission is to help courses thrive and amateur golfers improve,” says Thomas Stewart, founder and president of 80BREAKR™. “Thus, every feature added, every service offered, and each benefit provided to courses cannot be at the expense of amateur golfers. It’s a balance that ultimately makes 80BREAKR™ far more useful to golfers than any other golf app — improving their experience at golf facilities that sign up and use 80BREAKR™.”
Benefits to courses using 80BREAKR™ are extensive, and completely customizable. The marketing and advertising capabilities are completely supplemental to existing approaches used by a course. This puts the facility in control of what to focus its marketing budget on and how to do it. Golf is your business, mobile app technology is ours. We provide the tools and services, and the course decides how best to utilize those tools and services.
80BREAKR™ golf course services include:
Course-branded mobile golf scorecard
The app is being downloaded by more golfers everyday who are passionate about it. We enable the app to automatically change branding when a golfer plays at your course. It changes back to the 80BREAKR™ app for courses not signed up for this customization. This is new in the golf industry. Other companies offer a branded app, but it’s a unique app in the app store. This is a big problem for the amateur golfer: If every course had its own custom app, a golfer would have to have dozens of apps to play golf.
For courses wanting to offer GPS to golfers, 80BREAKR™ allows all golfers who play there to have GPS enabled in the app.
Push Notifications and Geo-Fencing
This allows courses to reach golfers on their mobile device — even when they’re not using the app. But we don’t use the “advertising fire hose” approach. Golfers have extensive opt-in preferences. Golfers WANT specials, but they want to be in control of how, when, and how often they receive them.
Golf Courses keep local ad revenue
80BREAKR™ allows each course to control or remove banner ads when the app is used on property. This allows courses to work with their local community and businesses, to offer golfers specials, announcements, and local deals that the course has negotiated. Courses keep 80 percent of revenue generated by these banner ads.
“I’m very excited about how we are now able to help courses with a full range of services,” says Stewart. “I spent all of 2017 on the road and on the phone talking to golf course general managers and golf directors about mobile technology, their concerns, issues and needs. They’re overwhelmed with the speed of technology change, and we’re here to help with their mobile strategy. The most painful decision a course makes is to ‘rip out and replace’ existing capability. But with 80BREAKR™, they can supplement existing capability and utilize additional capability with us when they’re ready. The complementary nature of the 80BREAKR™ app is unique, in that it works for golfers on all courses, and provides even more value at courses that sign up with us.”
Thomas Stewart is a mechanical engineer with 24 U.S. patents for high-end computer design across three high-tech Silicon Valley companies. He’s led teams of engineers to deliver high-quality computer designs on time and on schedule. In 2012, he went to play golf with a friend who was a beginner — and almost lost. Being a lifelong golfer, that did not sit well. Tom downloaded every golf app available and was frustrated with all of them. They detracted from his golf game and left him by himself off the green while his foursome was already teeing off on the next hole as he tried to enter scores and use terribly designed golf apps. Worse yet, they had no easy way to measure your game or let you focus your practice time and lessons.
This is how the 80BREAKR app was born, out of frustration with other apps and a desire to finally break 80 for an 18-hole round. Tom used his engineering design skills to create the best golf scorecard app. He included everything he wanted from a golf app that no other app provided — competing, skins, GPS, on-course shot tracking, automatic handicap posting and much more. Using his project management skills, he hired and led the programming team to successfully implement a full-featured golf app that debuted in 2015.