Partnership pairs golf’s most influential holding company with the preeminent heritage membership brand in the game
NEW YORK, NY — Redan, the private membership club and heritage brand redefining the modern golf experience, today announced a strategic growth investment from 8AM Golf, the world’s leading golf-focused holding company.
The partnership unites two of the most distinctive forces in the sport — Redan’s standing as the preeminent membership brand in the game, and 8AM Golf’s unmatched portfolio, network, and operating expertise — setting the stage for Redan’s next phase of expansion, both in the US and internationally.
Co-founded by Jon Buscemi, Andrew Pavoni, and Daniel Libman, Redan has built a private community of members with access to curated experiences at the world’s most legendary courses, an Italian-made apparel collection, a private concierge, and double-label projects and partnerships with brands including Bettinardi, Cadillac, Moët Hennessy, Mr. Leight, FootJoy, Private Suite (PS), and Atlas Card. In a category often defined by volume, Redan has chosen exclusivity, craft, and intent — establishing itself as the preeminent membership in the game, a brand focused on modern nostalgia, and the first fashion house with roots in the history and tradition of golf.
8AM Golf is the holding company established by businessman, philanthropist and golf entrepreneur Howard Milstein and led by CEO Hoyt McGarity, with a portfolio that includes GOLF and Golf.com, True Spec Golf, Miura Golf, Club Conex, Fairway Jockey, T- Squared Social, PAYNTR Golf, and the recently announced McLaren Golf. The platform’s reach across media, equipment, hospitality, and performance gives Redan a singular runway into its next chapter.
“From day one, the ambition behind Redan was to build the most considered brand in golf — one that earns its place at the world’s finest clubs and inside the wardrobes of the most discerning members,” said Andrew Pavoni, Co- Founder & CEO of Redan. “8AM Golf is the only partner that brings the network, the operational depth, and the cultural fluency to help us scale that ambition without compromising it. Hoyt and the 8AM team understand exactly what we are building, and where it can go.”
“Redan is one of the most compelling membership brands to emerge in golf in a generation,” said Hoyt McGarity, CEO of 8AM Golf. “The Redan founders and the team have done what very few have managed in this category — build something the most sophisticated players in the world actually want to belong to. Through our investment, our network, and our operational expertise, we look forward to accelerating Redan’s international rollout, putting the company on the courses, in the cities, and in the conversations where it belongs.”
Co-Founder and Creative Visionary Jon Buscemi, who has shaped Redan’s design language and cultural footprint since inception, added: “We’ve always thought about Redan as a heritage brand that can stand the test of time. I’ve been excited about high-quality products and experiences for decades. Now, being able to apply it to the game that I love, in partnership with 8AM, things get much more interesting.”
Howard Milstein, Founder and Chair of 8AM Golf, said: “8AM Golf looks to partner with companies of the highest quality, brands dedicated to enhancing all aspects of the game we love. With its premium membership, apparel and lifestyle brands, Redan fits perfectly with our mission, and we look forward to furthering Redan’s success as a member of the 8AM Golf family.”
Redan’s next chapter is already in motion — with international launches underway and the development of Redan’s exclusive members clubs taking shape in cities around the world.
Redan and 8AM Golf are also formally signaling that the brand is open to partnership at the highest tier — with clubs, houses, and operators that share a commitment to excellence — as Redan moves into its next phase.
Specific terms of the investment were not disclosed.
ABOUT REDAN
Redan is a private membership club and the first true fashion house with roots in the history and tradition of golf. Co-founded by Jon Buscemi, Andrew Pavoni, and Daniel Libman — and led by Creative Visionary Jon Buscemi and CEO Andrew Pavoni — Redan operates an exclusive members-only platform offering access to legendary courses, a private events calendar, an Italian- made apparel collection, concierge services, and double-label projects and partnerships with brands including Bettinardi, Cadillac, Moët Hennessy, Mr. Leight, FootJoy, Private Suite (PS), and Atlas Card. The brand is built around extraordinary experiences, considered design, and a community of members who set the standard in their fields.
To learn more about REDAN, or to inquire about membership, visit: redan.club.
ABOUT 8AM GOLF
8AM Golf was established by businessman, philanthropist and golf entrepreneur Howard Milstein to oversee a series of golf businesses and brands dedicated to helping golfers at every level enjoy the game more. Renowned entertainer and golf enthusiast Justin Timberlake partnered with 8AM Golf in 2020 and is now leading creative initiatives across the 8AM portfolio of companies.
Current 8AM companies include: GOLF Magazine and GOLF.com, the #1 media brands in golf; legendary handmade club maker Miura Golf; True Spec Golf, a brand-agnostic club-fitting company; Fairway Jockey, which provides golfers with the ability to buy custom clubs online; 3’s, which combines a fun atmosphere and top-notch hospitality with a quality par-3 course and putting area; T-Squared Social (in partnership with Tiger Woods and Justin Timberlake), a dynamic new concept in food, drink and sports entertainment; Bounty Club, an exclusive 18-hole golf course project near downtown Nashville; PAYNTR Golf, a performance footwear leader driven by biomechanics-led design and a proprietary propulsion technology; McLaren Golf, a high-performance golf equipment company built on the engineering DNA of McLaren Racing and McLaren Automotive; 8AM Travel, curating global unparalleled golf experiences that bring global destinations to life; Club-Conex a global leader in the design and manufacturing of adjustable golf club adapter systems; and Chirp, a free-to-play gaming app that lets golfers virtually wager on the outcome of pro golf tournaments, rounds, and shots.
Learn more at 8amGolf.com.
Media Contacts:
8AM Golf & Redan:
PRCG | Sports
Jim Rocco
212-683-8100; jrocco@prcg.com
