To All Club Professionals, Teachers, Fitters, and Practitioners:
This week, as the world quiets down, it’s a nice time for golfers to consider the people who carry the culture and traditions of the game we love on their backs; the people who have brought boundless magic to our golf lives: you, the club pros.
We’re entering a period of extraordinary technological change. People call it “AI,” but in plain terms AI represents a wonderful and ever expanding new set of tools that, used well, can bring us great abundance.
Clarity.Golf has been building for that (this) moment privately, obsessively, and always “science first”.
This holiday season, we at Clarity are pretty excited to share news of our upcoming launch of the result of a huge amount of research, amazing luck, and the glorious realities of AI Abundance.
Introducing Cicero: A Free, Perpetually-Expanding AI-Driven Toolset for Golf Practitioners
Beginning at the PGA Merchandise Show, we will launch Cicero: a free and perpetually expanding infrastructure for golf professionals and qualified full-time performance practitioners.
Cicero is not a product you buy. It’s a commons; a golf practitioner community designed so that as technology accelerates, the human golf professional remains empowered as the center of the game.
Our stance is simple: we are not here to sell tools that disintermediate the very same individuals, the passionate professionals who make us fall more in love with golf every day.
We are here to put the best tools into your hands, reduce time-consuming friction (more sleep), and preserve and perpetuate human empathy and conscious touch where it belongs: in the pro shop, on the lesson tee, and lodged in every individual member and student relationship.
Cicero Will Launch by Masters
With beta access starting in January, by Masters week Cicero members can expect the commencement of a series of full and always free releases, including:
- Cicero: The core personal AI engine serving each individual member.
- Savantswing: 3D markerless body tracking including special member edition.
- 3P: AI teaching platform, exclusive for member integration of personal methods.
- Virtual Practitioner: AI practitioner cloning engine for individual member method distribution.
- Mygolfsavant: Bespoke custom LLM provided to every player served by every member.
- Knowledge Canon v1: Comprehensive personal GPT advisor on all things golf technology.
- Fairway Jack: Golf and AI’s first “World’s Foremost Authority”.
In closing, as we head into the new year, many people feel uncertainty about what “AI” will do to work and culture.
Clarity believes the game of golf is on solid footing. Golf is great because of humans, not machines (autonomous trollies that run into ponds are fun, though).
Yet the machines are going to change our world. Golf’s current establishment will be disrupted. Some will not do well.
The dynamics in our industry are the best of all time in terms of growth, democratization, and emerging leaders and innovators who can move us forward in the best way possible, while preserving the sacred and essential history and traditions of this game we love.
Clarity and all of the golf industry must share the abundance AI brings to our efforts. We must continue to strengthen and support the human stewards of the game.
We must not choose the easier, more traveled path of letting AI foster human disintermediation.
Peace.
See you in Orlando at ETC-5
Clarity.Golf
The Future of the Game is Human.
