Rocklin, CA – This January, the Association of Golf Merchandisers (AGM) is pleased to present a must-attend webinar designed to help PGA Show attendees make the most of their experience. Whether you’re a first-time participant or a seasoned veteran, this session will provide expert guidance to help you navigate the show with confidence, leverage new tools, and forge valuable industry connections.
As part of AGM’s commitment to continuous education and professional development, PGA members are eligible for 1 education credit for each webinar, while LPGA members can earn 2 credits of education per webinar.
Ready, Set, Show: Your 2025 PGA Show Expert Guide
Date: Wednesday, January 8, 2025
Time: 4:00 PM EST / 1:00 PM PST
Moderator: Justine Gray, AGM Director of Membership and Education
Panelists: Lisa Langas, Event Manager, PGA Show, RX Global
Ryan Austad, President, COO of Austad’s Golf
Cindy Belden, AGM Director of Sales
Description: Whether it’s your first time at the PGA Show or you’re a seasoned attendee, this expert-led webinar will help you maximize your 2025 experience. From navigating the latest show updates to leveraging tools and strategies for success, this session ensures you arrive prepared, confident, and ready to shine on the show floor.
Key Takeaways:
- Discover what’s new at the 2025 PGA Show and how to maximize your time
- Learn about technology tools to streamline your show experience
- Get expert tips on how to engage with industry partners and make valuable connections
Don’t miss this chance to elevate your PGA Show experience!
Registration: https://form.jotform.com/243493883060158
AGM’s Certified Retail Manager Program: Classes Resume in February!
The Certified Retail Manager (CRM) Program represents a pivotal leap in golf retail management education, blending cutting-edge technology integration and customer relationship strategies with foundational retail management principles. Tailored to meet the evolving challenges of the golf retail industry, this program empowers participants with actionable insights and skills for merchandise planning, inventory control, and driving profitability.
As a beacon for forward-thinking professionals aiming to elevate their careers and their facility’s success, AGM’s Certified Retail Manager program offers a comprehensive curriculum, personalized mentorship, and exclusive networking opportunities, setting a new standard for excellence and innovation in golf retail.
Start 2025 strong by enrolling in the CRM program—classes resume in early February! These essential courses will help you sharpen your skills in retail metrics, inventory management, and open-to-buy planning—equipping you with the tools needed to maximize your retail success in the new year.
Program Pricing: AGM Members: $1,000 / Non-AGM Members: $1,200 (includes 1-year AGM membership). Individual sessions are available for $150.
Program Registration: https://form.jotform.com/210965855434160
Certified Retail Manager February 2025 Seminars:
Retail Strategies 101: Introduction to Buying
Date: Tuesday, February 4, 2025
Time: 6pm EST / 3am PST
Instructor: Justine Gray
Description: This session offers an introduction to the basics of retail strategies and covers the following topics:
- Planning your merchandise mix
- Vendor selection
- Basic retail fundamentals
Prerequisites: None
Retail Strategies 201: Retail Metrics
Date: Tuesday, February 25, 2025
Time: 6pm EST / 3am PST
Instructor: Justine Gray
Description: This session focuses on retail metrics and builds off the topics covered in Retail Strategies 101. This course focuses on:
- Turnover rates and their importance
- How to price merchandise with a focus on profitability
- How to calculate appropriate average inventory levels
Prerequisites: Retail Strategies 101
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 850 buyers and 175 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, an d deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/become-a-member/
Media Contact:
For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138
