Rocklin, CA – This April, the Association of Golf Merchandisers (AGM) presents a compelling lineup of webinars designed to help golf retail professionals refine their branding, increase sales, and improve inventory management.
Whether you’re looking to build a stronger brand identity, enhance customer engagement, streamline inventory for profitability, or explore new revenue streams, these webinars offer the tools you need to stay competitive in today’s evolving golf retail landscape. Don’t miss this opportunity to gain valuable knowledge and drive your business forward!
The upcoming webinars are complimentary for AGM members and registration for non-members is available for $25 per session, excluding the Legends MyShop webinar, which is complimentary for all attendees. As part of AGM’s commitment to continuous education and professional development, PGA members are eligible for 1 education credit for each webinar, while LPGA members can earn 2 credits of education per webinar.
April Webinars:
The Ultimate Visual Branding Crash Course – Kaila Piepkow
Date: Wednesday, April 2, 2025
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Kaila Piepkow – Founder of Dox Design
Description: Learn how to build a strong brand with Kaila Piepkow, Founder of Dox Design. Discover the key components of a successful visual brand, from understanding your target audience to selecting the right color palette and fonts. You’ll learn how to create a brand that not only looks great but also drives results.
Key Takeaways:
- The importance of honing in on your target audience and building your niche
- How to create a strategic visual brand that communicates your brand tone to your audience
- The must-know information on color palettes, fonts, brand patterns, icons, and your overarching visual brand
- How a strong brand will help you convert followers into paying customers
Don’t just blend in—stand out! Secure your spot today and transform your brand with expert insights from Kaila Piepkow.
Registration: https://form.jotform.com/250446297231153
Increasing the Average Units Per Transaction: What You Need to Know – Nicole Leinbach Hoffman
Date: Wednesday, April 9, 2025
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Nicole Leinbach Hoffman – Founder & Publisher at Retail Minded
Description: Join retail expert Nicole Leinbach Hoffman of Retail Minded to discover proven strategies for increasing average units per transaction. Learn how merchandising, staff engagement, and strategic product pairings can boost sales and enhance the customer experience.
Key Takeaways:
- Implement smart merchandising techniques that naturally encourage customers to purchase multiple items
- Equip your team with engagement strategies that make upselling feel seamless and customer-focused
- Use thoughtful product pairings to enhance the shopping experience and drive higher transaction values
Don’t miss out on expert insights from fan-favorite Nicole Leinbach Hoffman! Boost sales, enhance the customer experience, and maximize every transaction.
Registration: https://form.jotform.com/250446090197155
Legends MyShop Is Your Online Pro Shop Solution – Sponsored by Legends Global Merchandise
Date: Wednesday, April 16, 2025
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Will Bacas, Vice President, MyShop, Legends Global Merchandise
Description: The PGA of America has partnered with Legends to bring their MyShop online pro shop platform to private and public golf courses across the country. Join our webinar to see firsthand the customer experience you can bring to your members and guests as well as the benefits this turnkey solution provides.
Key Takeaways:
- How to expand your product offerings without carrying additional inventory or managing a website
- Ways to increase revenue and earn GRP credits through a seamless online shopping experience
- How to enhance member and guest engagement by offering exclusive PGA & Ryder Cup apparel directly from your club’s website
Expand your shop’s offerings, boost revenue, and enhance member engagement—all without managing additional inventory or a website! Save your spot today.
Registration: https://form.jotform.com/250077237000141
Complimentary for all attendees.
Managing Inventory Margins for Profitability – Ciara Stockeland
Date: Wednesday, April 23, 2025
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Ciara Stockeland – Business Consultant and Profit Strategist
Description: Join Ciara for this webinar where she will explore how to create the perfect product mix, how to measure turn in each product department and how to create a strategy to use product mix and inventory turn to maximize profitability.
Key Takeaways:
- Learn how to curate a well-balanced inventory that meets customer demand while maximizing margins, ensuring the right mix of high-turn essentials and high-margin specialty items
- Gain insight into tracking inventory turnover by department and implementing strategies to improve sell-through and cash flow
- Discover how to align product mix and inventory turn with sales goals
Maximize your profitability with smarter inventory strategies – register now!
Registration: https://form.jotform.com/250687152265157
Private Label Power: Elevating Your Golf Shop Brand Panel Discussion
Date: Wednesday, April 30, 2025
Time: 4:00 PM EST / 1:00 PM PST
Moderated by: Ken Morton, Jr.; Panelists: Mark Kileen, Joe Costa, Matt Jordan
Description: Join industry experts for a dynamic discussion on leveraging private label to strengthen your golf shop’s brand. Learn how exclusive products can drive sales, enhance customer loyalty, and set your shop apart from the competition.
Key Takeaways:
- Discover how private label merchandise can create unique offerings that drive revenue and differentiate your shop from competitors
- Learn how a well-curated private label line reinforces your golf shop’s brand, fostering stronger connections with members and guests
- Explore the financial benefits of private label, from improved profit margins to greater creative control over product selection and design
Turn private label into a powerful tool for revenue growth and brand differentiation in your golf shop. Register today!
Registration: https://form.jotform.com/250687387611162
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 850 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/membership-2/
Media Contact: For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138
