Rocklin, CA – This August, the Association of Golf Merchandisers (AGM) is excited to offer a lineup of dynamic webinars designed specifically for merchandisers and buyers looking to advance their skills in the ever-evolving golf retail industry. This curated series delves into essential topics, including mastering service excellence, exploring sustainability in apparel, and understanding the journey of golf apparel from concept to pro shop, providing valuable insights to help you elevate your retail operations.
The upcoming webinars are complimentary for AGM members and registration for non-members is available for $25 per session. As part of AGM’s commitment to continuous education and professional development, PGA members are eligible for 1 education credit for each webinar, while LPGA members can earn 2 credits of education per webinar.
August Webinars:
Yes is the Answer
Date: Wednesday, August 7, 2024
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Christine Trippi, CEO of The Wise Pineapple
Description: Join us for an engaging and interactive seminar with Christine Trippi, CEO of The Wise Pineapple and motivational speaker where we’ll dive into the art of saying “Yes” in four simple steps and how to become a “Wise Pineapple” by being confident, empowered and leading from the heart. Don’t miss this opportunity to reset your service mindset.
Key Takeaways:
- Steps to be confident, empowered, and lead from the heart in the workplace
- Tools to help build an incredible team culture
- Three-tier approach to ensure execution and results!
Join Christine as she teaches us to change the world one “yes” at a time!
Registration: https://form.jotform.com/241905963918165
Sustainability & Apparel: Past, Present and Future
Date: Wednesday, August 14, 2024
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Ann Cantrell, Associate Professor at The Fashion Institute of Technology
Description: Join Ann Cantrell, Associate Professor of Fashion Business at The Fashion Institute of Technology in a deep dive into sustainability in the fashion industry. Ann will cover the past, present and future of sustainability and how brands and businesses are working to create the next generation of textiles, traceability and accountability to create a more equitable fashion system aligned with the goal of circularity in the industry.
Key Takeaways:
- Gain an in-depth understanding of how the fashion system is damaging the planet
- Learn what businesses are doing to help counteract this harm
- Connect some dots from the broader fashion business to your customer base so you will remain relevant to changes that are coming as regulations are introduced and customer preferences continue to pivot
RSVP today to learn what the future of sustainability holds!
Registration: https://form.jotform.com/241906881926164
From Concept to the Pro Shop – Sponsored by Swing Control
Date: Wednesday, August 21, 2024
Time: 4:00 PM EST / 1:00 PM PST
Presenters: Josh Mark and Nancy Robitaille, Swing Control
Description: Join us for the webinar, “From Concept to the Pro Shop,” where Swing Control’s design team will guide you through the journey of a design from initial inspiration to its arrival in the golf shop. Gain insights on critical details to consider when purchasing items and learn from their in-house experts as they share guidance on selecting capsules within a collection.
Key Takeaways:
- Discover the complete design process, from initial inspiration to the final product’s arrival in the golf shop
- Learn the essential details to consider when purchasing items to ensure quality and customer satisfaction
- Gain expert advice on selecting and curating capsules within a collection to maximize sales and visual appeal
Don’t miss this opportunity to enhance your expertise and elevate your golf merchandising game!
Registration: https://form.jotform.com/241935878335166
Boost Your Retail Career with AGM’s Certified Retail Manager Program – Retail Strategies, Relationship Building and Technology Tools Available in August!
The Certified Retail Manager Program represents a pivotal leap in golf retail management education, blending cutting-edge technology integration and customer relationship strategies with foundational retail management principles.
Tailored to meet the evolving challenges of the golf retail industry, this program empowers participants with actionable insights and skills for merchandise planning, inventory control, and driving profitability.
As a beacon for forward-thinking professionals aiming to elevate their career and facility’s success, the AGM’s Certified Retail Manager program offers a comprehensive curriculum, personalized mentorship, and exclusive networking opportunities, setting a new standard for excellence and innovation in golf retail.
Program Pricing: AGM Members: $999 / Non-AGM Members: $1,199 (includes 1-year AGM membership). Individual sessions are available for $150.
Program Registration: https://form.jotform.com/210965855434160
Certified Retail Manager August Seminars:
Retail Strategies 101: Introduction to Buying
Date: Thursday, August 22, 2024
Time: 2pm EST / 11am PST
Instructors: Tracy Moffatt / Justine Gray
Description: This session offers an introduction to the basics of retail strategies and covers the following topics:
- Planning your merchandise mix
- Vendor selection
- Basic retail fundamentals
Prerequisites: None
Relationship Building Seminar
Date: Thursday, August 15, 2024
Time: 2pm EST / 11am PST
Instructor: Josue Reyes
This seminar is designed to equip you with the essential skills and strategies needed to cultivate a distinct sales culture; driving revenue growth. Discover the art of transforming customer connections into lasting partnerships, evolving from customer to clients, and ultimately, collaborative partners. Key takeaways will include:
- Learn to create a customer-centric framework within your organization
- Learn to foster relationships that fuel your future success
- The keys to enhancing engagement, elevating sales, and ultimately maximizing success
Prerequisites: None
Technology Tools Seminar
Date: Thursday, August 29, 2024
Time: 2pm EST / 11am PST
Instructor: Jennifer Morton
This seminar is tailored to elevate your golf shop business through quick, easy marketing tips, tricks, and cutting-edge technology. This seminar focuses on:
- Actionable insights and innovative marketing ideas designed to enhance your shop’s outreach
- How to use the latest tech tolls of the trade to drive growth and success
- How to empower your shop with the tools and strategies needed to thrive in today’s competitive market
Prerequisites: None
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 850 buyers and 175 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/become-a-member/
Media Contact:
For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138
