Rocklin, CA – The Association of Golf Merchandisers (AGM) proudly recognizes the achievements of its 2024 Certified Retail Manager (CRM) Program graduates, celebrating the largest graduating class in the program’s history with 30 individuals. This milestone reflects the growing demand among golf retailers for education and professional development, as they strive to elevate their shops and enhance the customer experience. These accomplished individuals have successfully completed the industry-renowned program, equipping themselves with essential skills and strategies to thrive in golf retail management.
2024 AGM Certified Retail Manager Graduates:
- Zahava Abougzir – Hideaway Beach Club, Marco Island, FL
- Kelsey Barlow – Arnold Palmer’s Bay Hill Club and Lodge, Orlando, FL
- Ava Bernard – Corral de Tierra Country Club, Corral de Tierra, CA
- Dedre Bezuidenhout – Bear Lakes Country Club, West Palm Beach, FL
- Michael Bloom – Vasari Country Club, Bonita Springs, FL
- Carl Brown – Golf Club of Georgia, Alpharetta, GA
- Ariel Centurino – Association of Golf Merchandisers, Rocklin, CA
- Stacy Collins – Frenchman’s Creek Beach & Country Club, Palm Beach Gardens, FL
- Dara Dickson – Mountain Ridge Country Club, West Caldwell, NJ
- Sarah Doyle – Levelwear, Ontario, CA
- Conner Edmonds – University of Michigan Golf Course, Ann Arbor, MI
- Megan Fidler – Association of Golf Merchandisers, Rocklin, CA
- Staci Fox – NCR Country Club, Kettering, OH
- Nicola Greaves – Windmill Golf, Alberta, Canada
- Emma Hanssens – Wannamoisett Country Club, Rumford, RI
- Erricka Jones – Quixote Club, Sumter, SC
- Jenny Koplin – Haggin Oaks Golf Super Shop, Sacramento, CA
- Kaitlyn Langford – The Club at Chatham Hills, Westfield, IN
- Ellise Little – Forsyth Country Club, Winston-Salem, NC
- Hayden Lyman – San Francisco Golf Club, San Francisco, CA
- Jeff Piltch – Tee Commerce, Boston, MA
- Bradi Ruehl – Northwood Club, Dallas, TX
- Savanna Sallas – Hallbrook Country Club, Leawood, KS
- Arcelia Sepulveda – Classic Club, Palm Desert, CA
- Samantha Shapin – Pine Lake Country Club, Orchard Lake, MI
- Chris Sheffield – Yocha Dehe Golf Club, Brooks, CA
- Taylor Tehan – Dallas National Golf Club, Dallas, TX
- Kelli Trolla – Oakland University, Rochester, MI
- Heather White – Linville Ridge Country Club, Linville, NC
- Sean Woods – Haggin Oaks Golf Super Shop, Sacramento, CA
The Certified Retail Manager Program caters to buyers, merchandisers, and golf professionals seeking to enhance their skills and excel in golf retail management. The ideal candidates for this program include:
- Director of Retail/Merchandiser/Buyer
- Merchandiser Assistant/Buyer Assistant
- Pro Shop Manager
- Director of Golf
- PGA/LPGA/Head Golf Professional
- Assistant Golf Professional
- Retailing Student/Intern
- PGM Student/Intern
- General Manager/Operations Manager
Additionally, PGA Members receive PGA Education PDR credits for completion of each educational course in the CRM Program. Each individual class earns 2 PGA Education PDRs.
Key Program Highlights:
- ADDRESS essential retail strategy questions: How do you plan a merchandise mix? What inventory levels are appropriate? How do you maximize profitability?
- EXPLORE the fundamentals of golf shop operations, from buying strategies to inventory turn optimization.
- LEARN how to effectively utilize Open-to-Buy tools and manage inventory for success.
- DISCOVER best practices to avoid buying pitfalls, leverage proven models, and implement innovative approaches.
In 2024, the AGM proudly introduced new enhancements to the CRM program aimed to elevate students’ program experience. These enhancements included:
- Live Evening Sessions: Designed to offer flexibility for busy professionals.
- Accelerated Path to Completion: Participants can now complete the program in as little as 3-4 months.
- Two New Seminars:
- Technology Tools: A fresh focus on marketing strategies supported by cutting-edge digital tools.
- Relationship Building: Strategies to foster customer loyalty and transform sales into partnerships.
- Improved Participant Portal: Launching with AGM’s new website, this expanded platform enables participants to participate in on-demand sessions and manage their progress seamlessly.
The AGM remains committed to supporting the golf retail community by fostering professional growth and innovation. The AGM invites retailers and golf professionals passionate about advancing their careers to explore the Certified Retail Manager Program. 2025 classes kick off on February 4, 2025! For more information and to enroll, visit agmgolf.org.
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 850 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/become-a-member/
Media Contact: For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138