Rocklin, CA – This May, the Association of Golf Merchandisers (AGM) is thrilled to present a dynamic series of webinars designed to help golf retail professionals spark meaningful connections, embrace new technologies, and refine customer experiences at every touchpoint.
From building fan-driven brand strategies to unlocking the power of AI and automation, each session offers actionable insights tailored for today’s evolving retail landscape. You’ll learn how to lead with purpose, create memorable shopping journeys, and drive long-term success—one interaction at a time.
The upcoming webinars are complimentary for AGM members and registration for non-members is available for $25 per session. As part of AGM’s commitment to continuous education and professional development, PGA members are eligible for 1 education credit for each webinar, while LPGA members can earn 2 credits of education per webinar.
May Webinars:
Building a Fan-Centric Retail Strategy – Lauren Teague
Date: Wednesday, May 7, 2025
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Lauren Teague – Business Advisor, Founder of FanWagn, Host of Brand to Fan
Description: In today’s retail world, fandom is the new loyalty. This webinar will show golf shop owners and employees how to move beyond transactional sales and build long-term customer relationships using the Brand to Fan™️ approach. We’ll explore how to transform customers into loyal advocates by creating deeper emotional connections—both online and in-store.
Key Takeaways:
- Engage customers long after the sale with ongoing interactions
- Create experiences that turn one-time buyers into repeat customers
- Build community around your golf shop brand that drives referrals and loyalty
By the end of this session, you’ll have tools to put the Brand to Fan™️ framework into action, using both digital and experiential touchpoints to create real, lasting connections with your customers.
Registration: https://form.jotform.com/250687394440160
Retail Operations in the Information Age | How to Use Automation & AI to Get Ahead – Ross Liggett
Date: Wednesday, May 14, 2025
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Ross Liggett, Founder and Managing Partner, Metolius Golf
Description: Join technology expert Ross Liggett for a forward-thinking session designed specifically for golf retail professionals. As artificial intelligence continues to evolve, the smartest shops will be those who embrace automation and AI to streamline operations, personalize customer experiences, and drive smarter decision-making. This seminar will explore the latest AI tools, retail-focused automation strategies, and practical steps to modernize your golf shop operations.
Key Takeaways:
- A crash course in AI and automation for retail: what it is, how it works, and why it matters for golf shops
- Real-world examples of how golf retailers are using automation to simplify inventory management, reorder systems, and daily workflows
- How to future-proof your shop by staying ahead of AI trends and adapting to the evolving tech landscape in golf retail
Whether you’re just beginning your AI journey or looking to optimize existing systems, this session will give you the insight and confidence to take the next step!
Registration: https://form.jotform.com/251006523044140
Retail Touch Points – Patti Biro
Date: Wednesday, May 21, 2025
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Patti Biro, Owner of Patti Biro and Associates Consulting
Description: The retail journey begins before the customer ever walks through the door! This webinar will walk you through the multiple touchpoints for the customer before, during and after the sale. Knowing and using the retail touchpoints can create memorable experiences and drive sales.
Key Takeaways:
- Maximize Every Interaction: Learn how to engage customers at key touchpoints before, during, and after their purchase to create lasting impressions and build loyalty
- Enhance the Customer Experience: Discover strategies to make every step of the retail journey seamless, personalized, and memorable
- Drive Sales Through Connection: Understand how thoughtful touchpoints can strengthen relationships and lead to increased sales and repeat business
Reserve your spot today and start turning every customer interaction into a sales opportunity!
Registration: https://form.jotform.com/251006986142152
The REAL Impact of ONE – Rita Goodroe
Date: Wednesday, May 28, 2025
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Rita Goodroe – Business Consultant, Sales Coach and Community Building Strategist
Description: HOW TO LEAD, INFLUENCE, AND WIN – ONE SMALL MOVE AT A TIME! Because the big wins? They come from the small stuff nobody sees.
You know what nobody tells you? The moves that matter most aren’t the big, flashy ones. They’re the small, everyday decisions – the follow-up call, the quick check-in, the choice to lead even when it’s hard. Every decision you make, every interaction you have – THAT’S where REAL Impact™ is made.
In the merchandising industry where timing is everything and relationships shape results, every single person’s actions ripple across the organization.
The REAL Impact™ of One shows how YOU are the difference between business as usual and business that wins. This keynote hits that sweet spot between “what you do” and “why it matters.” Because your biggest impact comes from the moves no one sees – but everyone feels.
Key Takeaways:
- Simple, daily, actions that build influence – even when nobody’s watching
- Insights on how personal ownership transforms outcomes across sales, operations, and leadership
- Practical ways to elevate performance through small, intentional, choices
- Self-awareness strategies that strengthen collaboration and credibility
Save your seat today—you’ll leave this seminar with renewed energy and confidence to show up—and stand out—every single day!
Registration: https://form.jotform.com/251006740561145
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 850 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/membership-2/
Media Contact:
For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138
