Rocklin, CA – This November, the Association of Golf Merchandisers (AGM) is pleased to present a powerful series of webinars aimed at helping golf retailers close out 2024 on a high note. These sessions will provide expert guidance on tackling common sales objections and accelerating inventory turnover. With insights from industry leaders, participants will gain practical tools to boost their retail performance and end the year with a strong finish.
The upcoming webinars are complimentary for AGM members and registration for non-members is available for $25 per session. As part of AGM’s commitment to continuous education and professional development, PGA members are eligible for 1 education credit for each webinar, while LPGA members can earn 2 credits of education per webinar.
November Webinars:
Swing into Success: Overcoming Common Objections in the Golf Shop
Date: Wednesday, November 6, 2024
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Kathy Cruz, Founder of The Savvy Shopkeeper
Description: Unlock the secrets to turning hesitant browsers into confident buyers with our comprehensive guide to tackling common objections in the golf shop. Discover proven strategies to highlight value, ensure perfect fit, and build customer trust, transforming objections into opportunities. Equip yourself with the knowledge to elevate your sales game and drive customer satisfaction to new heights.
Key Takeaways:
- Learn powerful strategies to transform common customer objections into opportunities that drive sales and increase conversions in your golf shop
- Master the art of highlighting product value and ensuring the perfect fit, helping hesitant customers feel confident in their purchases
- Discover practical techniques for building trust with your customers, ultimately boosting satisfaction and fostering long-term loyalty
Don’t miss out on this opportunity to boost your end of year success!
Registration: https://form.jotform.com/242928191082156
Calling all AGM Vendor Partners!
Maximizing Your AGM Vendor Benefits: Driving Your Retail Success in 2025
Date: Wednesday, November 13, 2024
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Cindy Belden, AGM Director of Sales
Description: As a valued AGM Vendor Partner, you already know the benefits of being part of our community—but are you taking full advantage of all the opportunities available to you? Join us for this exclusive webinar designed to help you unlock the full potential of your partnership. We’ll explore the marketing opportunities, networking events, and other resources you can tap into to increase your brand exposure and connect with key players in the golf retail industry. Don’t miss this opportunity to learn how you can leverage your AGM partnership to drive even greater success!
Don’t miss this special webinar tailored to our vendor partner community!
Registration: https://form.jotform.com/242984429784171
Accelerate Inventory Turnover and Cash Flow
Date: Wednesday, November 20, 2024
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Sara Burks, Director of Education at The Boutique Hub
Description: Unlock the secrets to boosting your inventory turnover and enhancing cash flow in this insightful seminar led by retail expert Sara Burks, Director of Education at The Boutique Hub. This engaging session is filled with practical advice and actionable insights designed to help revolutionize your inventory management. Whether you’re a seasoned professional or new to the world of golf merchandising, this seminar is tailored to equip you with the tools you need to succeed.
Key Takeaways:
- The truth behind why people buy: storytelling
- Understanding the lifecycle of your products – seasonality and demand
- 3 proven strategies to sell more products!
Unlock cash flow success – don’t miss out!
Registration: https://form.jotform.com/242928279724166
AGM’s Certified Retail Manager Program: November Live Session Dates
The Certified Retail Manager (CRM) Program represents a pivotal leap in golf retail management education, blending cutting-edge technology integration and customer relationship strategies with foundational retail management principles. Tailored to meet the evolving challenges of the golf retail industry, this program empowers participants with actionable insights and skills for merchandise planning, inventory control, and driving profitability.
As a beacon for forward-thinking professionals aiming to elevate their careers and their facility’s success, AGM’s Certified Retail Manager program offers a comprehensive curriculum, personalized mentorship, and exclusive networking opportunities, setting a new standard for excellence and innovation in golf retail.
Sharpen your skills and end 2024 on a strong note with our Retail Strategies seminars. These essential courses will guide you through retail metrics, inventory management, and open-to-buy planning—tools that are critical for maximizing your retail success.
Program Pricing: AGM Members: $1,000 / Non-AGM Members: $1,200 (includes 1-year AGM membership). Individual sessions are available for $150.
Program Registration: https://form.jotform.com/210965855434160
Certified Retail Manager November Seminars:
Retail Strategies 201: Retail Metrics
Date: Thursday, November 14, 2024
Time: 2pm EST / 11am PST
Instructors: Tracy Moffatt / Justine Gray
Description: This session focuses on retail metrics and builds off the topics covered in Retail Strategies 101. This course focuses on:
- Turnover rates and their importance
- How to price merchandise with a focus on profitability
- How to calculate appropriate average inventory levels
Prerequisites: Retail Strategies 101
Retail Strategies 301: Developing an Inventory Plan and Open-to-Buy
Dates: Tuesday, November 12, 2024 at 6pm EST / 3pm PST
Thursday, November 21, 2024 at 2pm EST / 11am PST
Instructors: Tracy Moffatt / Justine Gray
Description: This hands-on workshop focuses on developing a sound inventory plan for your facility and walks you through how to create an open-to-buy. This advanced session covers:
- Forecasting retail sales, cost of sales, and turnover to arrive at an average inventory level for your facility
- How to create a monthly inventory plan for your facility
- Bring your metrics to this workshop and leave with a series of spreadsheets that can be used at your facility
Prerequisites: Retail Strategies 101 & 201
Retail Strategies 401: Masters Class on Open-to-Buy Utilization
Date: Tuesday, November 26, 2024
Time: 6pm EST / 3pm EST
Instructors: Tracy Moffatt / Justine Gray
Description: This is the final session presented by the AGM for the Retail Manager Certification program. This master class focuses on:
- Utilization of the total shop open-to-buy plan developed in Retail Strategies 301 for order placement and inventory management
- How to develop an open-to-buy plan for every department
- Focus on vendor analysis and buying plans
- Trains on how to use the open-to-buy for order placement and inventory management
Prerequisites: Retail Strategies 101 – 301
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 850 buyers and 175 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/become-a-member/
Media Contact: For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138
