Rocklin, CA – This October, the Association of Golf Merchandisers (AGM) is delighted to present a series of cutting-edge webinars designed to support golf merchandisers and buyers in the evolving retail landscape. These sessions will focus on harnessing technology, optimizing inventory management, team development, and leveraging artificial intelligence for retail success. Led by industry experts, these webinars will deliver practical insights and strategies to boost performance and drive profitability in your golf shop.
The upcoming webinars are complimentary for AGM members and registration for non-members is available for $25 per session. As part of AGM’s commitment to continuous education and professional development, PGA members are eligible for 1 education credit for each webinar, while LPGA members can earn 2 credits of education per webinar.
October Webinars:
Unlocking E-Commerce Success – Sponsored by Tee Commerce
Date: Wednesday, October 2, 2024
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Jon Tamburro, Senior Business Development Representative, Tee Commerce
Description: Get ready for the holiday shopping season! Join Jon Tamburro to learn the ins and outs of e-commerce and discover actionable steps to launch your club’s first online shop – just in time for Cyber Monday.
Key Takeaways:
- Uncover the rewards, challenges, and opportunities of e-commerce
- Learn essential tools and best practices for launching your club’s first online shop
- Discover how Tee Commerce can easily manage your club’s online shop for you
Gear up for the holiday season with expert insights on launching your club’s online shop just in time for Cyber Monday!
Registration: https://form.jotform.com/242316948231153
Why Technology Matters to Merchandisers & Retail – Sponsored by Club Caddie
Date: Wednesday, October 9, 2024
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Alex Di Ruocco, Director of Sales and Business Development, Club Caddie
Description: Explore the transformative impact of technology on golf retail and discover how emerging trends are reshaping the future of the industry. This session will provide a deep dive into the evolution of technology in the golf industry and what lies ahead for merchandisers.
Key Takeaways:
- Explore the evolution of technology in golf retail
• Understand the impact of technology on retail operations
• Discover emerging trends shaping the future of golf merchandising
Stay ahead of the curve—join us to explore how technology is transforming golf retail and emerging trends on the horizion!
Registration: https://form.jotform.com/242605502279152
Transform Your Shop From a Check-in Station to a Performance Driven Machine! – Presented by Dan Holman
Date: Wednesday, October 16, 2024
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Dan Holman, CEO, Canadian Retail Solutions Inc.
Description: Dan will share best practices in managing your biggest asset and your greatest liability: inventory. Attendees will learn how fresh inventory drives revenue and cash flow and how customer centric data can drive sales and inventory performance. Learn how to respond IN the business to drive better performance.
Key Takeaways:
- Fresh Inventory Fuels Profitability: Understanding the correlation between fresh inventory and revenue/cash flow is crucial. Learn how optimizing inventory turnover rates can directly impact financial performance.
- Data-Driven Customer Focus: Utilize customer-centric data to fine-tune sales strategies and inventory management. Discover how analyzing customer behavior can optimize inventory performance and drive sales.
- Operational Responsiveness for Success: Acquire insights on proactive, in-business responses to enhance performance. Learn to adapt and respond swiftly within the business environment to boost overall effectiveness and profitability.
Unlock the secrets to optimizing your inventory and driving profitability—don’t miss this actionable session with Dan Holman!
Registration: https://form.jotform.com/242597427723162
Building a Rockstar Team – Cathy Donovan Wagner
Date: Wednesday, October 23, 2024
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Cathy Donovan Wagner, CEO and Founder, RETAILMavens
Description: Training and motivating your team on skills and product knowledge shouldn’t be hard or time consuming. Join Cathy Donovan Wagner from RETAILMavens as we unlock the secrets of building a rockstar team effortlessly.
Key Takeaways:
- How to build a strong team: Learn effective strategies for hiring and cultivating a team that embodies your shop’s core values.
- How to train for the right skills: Understand how to identify essential skill gaps within your team and provide focused training that enhances product knowledge, customer service, and operational efficiency.
- How to optimize your team’s performance: Implement ongoing strategies to enhance team productivity and maintain operational excellence.
Transform your approach to team management and unleash the full potential of your retail workforce – RSVP today!
Registration: https://form.jotform.com/242598827199174
Unleash the AI Advantage: Ignite Your Retail Brand’s Digital Success with AI – Crystal Vikaitis
Date: Wednesday, October 30, 2024
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Crystal Vikaitis, CEO, Crystal Media
Description: Discover the game-changing potential of AI for independent retailers! This seminar unveils practical strategies to save time, generate content ideas, support marketing efforts, and optimize websites. With insider tips and pro techniques, you’ll learn how to stand out on social media, captivate your audience, and skyrocket your online presence while saving a ton of time. Plus you’ll get an insider’s look at what’s coming and what’s possible with artificial intelligence. Join Crystal Media CEO and social media expert, Crystal Vilkaitis, for an exciting and important session that will revolutionize the way you thrive in the digital marketplace. No technical knowledge required!
Key Takeaways:
- Streamline Content Creation with AI: Implement AI tools to automate content creation tasks like drafting social media posts, generating blog topics, and writing website product descriptions. This will save you time while ensuring your content is engaging and tailored to your audience.
- Enhance Social Media Presence Using AI: Use AI to analyze social media trends and optimize your posting strategy. AI can help you identify the best times to post, discover trending topics, and create more compelling content that drives higher engagement and attracts more followers.
- Stay Updated on AI Innovations: Keep yourself informed about the latest AI advancements that can elevate your marketing efforts and your business. Understanding emerging AI tools and techniques will help you adapt quickly and maintain a competitive edge in the retail industry.
Take your retail brand to new heights—join Crystal Vilkaitis and discover how AI can revolutionize your digital marketing!
Registration: https://form.jotform.com/242598609200155
AGM’s Certified Retail Manager Program: It’s Not Too Late to Elevate Your 2024 Retail Skills with October Retail Strategies Sessions!
The Certified Retail Manager (CRM) Program represents a pivotal leap in golf retail management education, blending cutting-edge technology integration and customer relationship strategies with foundational retail management principles. Tailored to meet the evolving challenges of the golf retail industry, this program empowers participants with actionable insights and skills for merchandise planning, inventory control, and driving profitability.
As a beacon for forward-thinking professionals aiming to elevate their careers and their facility’s success, AGM’s Certified Retail Manager program offers a comprehensive curriculum, personalized mentorship, and exclusive networking opportunities, setting a new standard for excellence and innovation in golf retail.
It’s not too late to begin your CRM journey for 2024! With Retail Strategies 101 and 201 taking place in October, you can still sharpen your skills and end your year on a strong note. These essential courses will guide you through retail metrics, inventory management, and open-to-buy planning—tools that are critical for maximizing your retail success.
Program Pricing: AGM Members: $999 / Non-AGM Members: $1,199 (includes 1-year AGM membership). Individual sessions are available for $150.
Program Registration: https://form.jotform.com/210965855434160
Certified Retail Manager October Seminars:
Retail Strategies 101: Introduction to Buying
Dates: Tuesday, October 1, 2024 at 6pm EST / 3pm EST
Thursday, October 10, 2024 at 2pm EST / 11am PST
Instructors: Tracy Moffatt / Justine Gray
Description: This session offers an introduction to the basics of retail strategies and covers the following topics:
- Planning your merchandise mix
- Vendor selection
- Basic retail fundamentals
- Prerequisites: None
Retail Strategies 201: Retail MetricsDate: Tuesday, October 15, 2024
Time: 6pm EST / 3pm EST
Instructors: Tracy Moffatt / Justine Gray
Description: This session focuses on retail metrics and builds off the topics covered in Retail Strategies 101. This course focuses on:
- Turnover rates and their importance
- How to price merchandise with a focus on profitability
- How to calculate appropriate average inventory levels
- Prerequisites: Retail Strategies 101
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 850 buyers and 175 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/become-a-member/
Media Contact: For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138
