Rocklin, CA – This September, the Association of Golf Merchandisers (AGM) is proud to present a series of insightful webinars, designed to equip golf merchandisers and buyers with innovative strategies and tools for success in today’s competitive market. These expert-led sessions will provide attendees with practical techniques and actionable insights, ranging from hosting successful fitting events and mastering e-commerce, to implementing budget-friendly marketing strategies and optimizing inventory management for maximum profitability.
The upcoming webinars are complimentary for AGM members and registration for non-members is available for $25 per session. As part of AGM’s commitment to continuous education and professional development, PGA members are eligible for 1 education credit for each webinar, while LPGA members can earn 2 credits of education per webinar.
September Webinars:
Fitting Event Success Strategies – Sponsored by Callaway Golf
Date: Wednesday, September 4, 2024
Time: 4:00 PM EST / 1:00 PM PST
Presenters: Callaway Golf Team
Description: Join us for an insightful webinar where experts from the Callaway Golf team will divulge their winning techniques for hosting a triumphant fitting event at your facility. Learn invaluable tactics for efficiently managing traffic flow, enhancing member experience onsite, and achieving outstanding results that elevate your event to new heights of success.
Key Takeaways:
- Efficient Traffic Management: Discover strategies to effectively manage the flow of participants throughout the event, ensuring a smooth and organized experience for attendees and staff alike
- Enhanced Member Experience: Gain insights into techniques for elevating the onsite experience, from personalized interactions to innovative engagement activities, leaving a lasting impression on participants
- Achieving Outstanding Results: Learn actionable tips and best practices for optimizing event outcomes, including methods for maximizing conversions, fostering brand loyalty, and generating positive feedback to drive future success
Don’t miss this opportunity to glean firsthand insights from industry leaders in club fitting events!
Registration: https://form.jotform.com/242244925207151
Marketing on a Dime: 10 Ideas to Get Customers to Your Pro Shop – Nicole Leinbach
Date: Wednesday, September 18, 2024
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Nicole Leinbach, Founder & Publisher at Retail Minded
Description: Uncover cost-effective marketing strategies with renowned retail expert Nicole Leinbach in this tactical webinar. “Marketing on a Dime: 10 Ideas to Get Customers to Your Pro Shop” offers practical, budget-friendly techniques to attract and engage customers without breaking the bank. Nicole’s expertise will guide you through innovative ideas and action steps designed to boost your pro shop’s visibility and sales.
Key Takeaways:
- Innovative Marketing Strategies: Discover 10 creative and affordable marketing ideas to drive customer traffic to your pro shop
- Customer Engagement: Learn how to effectively engage and retain customers with minimal financial investment
- Actionable Tactics: Gain access to practical, step-by-step tactics that can be immediately implemented to see quick results
RSVP today to learn cost-effective marketing strategies to engage customers and grow your pro shop!
Registration: https://form.jotform.com/242317288426157
Identifying your Best Sellers – Cathy Donovan Wagner
Date: Wednesday, September 25, 2024
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Cathy Donovan Wagner, CEO and Founder of RETAILMavens
Description: Join Cathy Donovan Wagner from RETAILMavens as we lay the foundation to a well-balanced, fresh and best selling inventory. In this session you’ll learn the essentials of a winning inventory strategy. Discover how to identify best sellers, leverage customer feedback, and optimize inventory balance to uncover hidden profits. Don’t miss out on transforming your inventory management approach for success in retail.
Key Takeaways:
- How to organize your inventory to identify your best sellers
- How to count your customers’ votes to stock the right products
- How to balance your inventory to find money hiding on your floor!
Don’t miss this chance to learn how to turn your inventory into a profit machine with Cathy Donovan Wagner
Registration: https://form.jotform.com/242317154410142
Boost Your Retail Career with AGM’s Certified Retail Manager Program – Retail Strategies and Visual Merchandising Sessions Available in September!
The Certified Retail Manager Program represents a pivotal leap in golf retail management education, blending cutting-edge technology integration and customer relationship strategies with foundational retail management principles.
Tailored to meet the evolving challenges of the golf retail industry, this program empowers participants with actionable insights and skills for merchandise planning, inventory control, and driving profitability.
As a beacon for forward-thinking professionals aiming to elevate their career and facility’s success, the AGM’s Certified Retail Manager program offers a comprehensive curriculum, personalized mentorship, and exclusive networking opportunities, setting a new standard for excellence and innovation in golf retail.
Program Pricing: AGM Members: $999 / Non-AGM Members: $1,199 (includes 1-year AGM membership). Individual sessions are available for $150.
Program Registration: https://form.jotform.com/210965855434160
Certified Retail Manager September Seminars:
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Retail Strategies 201: Retail Metrics
Date: Thursday, September 5, 2024
Time: 2pm EST / 11am PST
Instructors: Tracy Moffatt / Justine Gray
Description: This session focuses on retail metrics and builds off the topics covered in Retail Strategies 101. This course focuses on:
- Turnover rates and their importance
- How to price merchandise with a focus on profitability
- How to calculate appropriate average inventory levels
Prerequisites: Retail Strategies 101
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Retail Strategies 301: Developing an Inventory Plan and Open-to-Buy
Date: Thursday, September 26, 2024
Time: 2pm EST / 11am PST
Instructors: Tracy Moffatt / Justine Gray
Description: This hands-on workshop focuses on developing a sound inventory plan for your facility and walks you through how to create an Open-to-Buy. This advanced session covers:
- Forecasting retail sales, cost of sales, and turnover to arrive at an average inventory level for your facility
- How to create a monthly inventory plan for your facility
- Bring your metrics to this workshop and leave with a series of spreadsheets that can be used at your facility
Prerequisites: Retail Strategies 101 and 201
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Visual Merchandising Seminar
Date: Thursday, September 19, 2024
Time: 2pm EST / 11am PST
Instructor: Tracy Edgemon
Description: This session covers the basic principles of effective Visual Merchandising from floor layout and fixtures to the importance of telling a story with your displays and props. Photos of AGM Platinum Award Winning Golf Shops and more will be used as examples of the best practices in Visual Merchandising. Key takeaways will include:
- The importance of telling a story in your displays
- Building creative displays through color, folding, and props
- Effective floor layout and fixturing
Prerequisites: None
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 850 buyers and 175 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/become-a-member/
Media Contact: For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138
