Tracy Moffatt to lead association starting January 1, 2023.
Phoenix, AZ – Tracy Moffatt has been named Interim Executive Director of the Association of Golf Merchandisers (AGM). The Association of Golf Merchandisers (AGM) is an international, professional association consisting of more than 800 buyer members and over 180 vendor partners all dedicated to strengthening the golf merchandising industry through retail education. The decision is part of a plan by the Board of Directors to find a permanent successor after the retirement of Desane Blaney.
Tracy Moffatt has been an Association of Golf Merchandisers (AGM) member since 1998 and a vital part of the AGM Education Team since 2000. In 2009, she was the recipient of the AGM Educator of the Year Award and is the most recent Past President of the organization.
Tracy presents seminars and workshops for golf and retail industries worldwide. She is a regular presenter for the PGA of America and was the 2014 recipient of the Southwest Florida Chapter’s Henry B. Watkins Award. She works with facilities worldwide to develop Open to Buy plans, implement sound inventory management and control, establish excellent merchandising standards and offer necessary training to improve profitability through her consulting agency, K&K Consulting. In 2010, she became an Adjunct Professor at Florida Gulf Coast University in Estero, Florida, and currently teaches Advanced Golf Merchandising Operations for the PGA Professional Golf Management program. In considering her role in this critical transition for the organization, Tracy offered the following thoughts:
“I am grateful for the opportunity to support the AGM during this time of transition and to work in collaboration with the board, staff, members, and vendor partners to continue our mission of education while the association secures new leadership.”
“The Board of Directors is pleased about having Tracy serve as Interim Executive Director for the Association of Golf Merchandisers,” said Patrick Casey, PGA, AGM President. “She brings a wealth of knowledge of the association and experience to the position. Her passion for excellence and her dedication to action make her uniquely qualified to lead us.”
The search for the AGM’s next Chief Executive Officer is underway via a committee made up of AGM Members. Candidates for the position can visit http://agmgolf.org/ for more information and submit inquires to pfcasey@pga.com.
About the AGM
The Association of Golf Merchandisers (AGM) is an international, professional association consisting of more than 800 buyer members and over 180 vendor partners all dedicated to strengthening the golf merchandising industry. These members, both the Merchandisers and the Vendor Partners, are among the best and most recognized in the golf industry.
The AGM’s mission is simple: ELEVATE RETAIL. ENHANCE RELATIONSHIPS. EDUCATE ALWAYS.
In short, we help make golf buyers better buyers by focusing our educational content on key metrics, visual merchandising, promotions, and buying strategies. We work to break down the barriers between vendor partners and golf retail buyers so that “both sides of the table” are more profitable.
Visit http://agmgolf.org/ for more information.
For more information on the AGM Retail Conference, to be held on Tuesday, January 24, 2023, in Orlando, FL, visit: https://www.winningticket.com/agm-retail-conference.
Media Contact:
Jennifer Morton, AGM Director of Marketing & Sales – jennifer@agmgolf.org – office: 916-871-2709
