ROCKLIN, CA — The Association of Golf Merchandisers (AGM) is excited to recognize the newest companies that joined the association as vendor partners in June 2026. These brands bring a wide range of products and services to the golf retail industry, expanding the resources available to AGM members and strengthening connections throughout the golf marketplace.
Aaron Reserve
Aaron Reserve provides premium custom leather gifts and accessories for golf clubs, tournaments, and corporate events. We help private clubs and golf industry leaders create exceptional member experiences through personalized gifts, tournament awards, and bespoke pro shop merchandise featuring club logos and custom branding.
Centerline Athletics
Centerline Athletics is a performance racquet, golf and fitness apparel brand. Designing and crafting innovative products that combine innovative technology and elevated materials with the unique male and female athlete in mind.
Collett
Collett is a luxury women’s sporting brand inspired by the legacy of Glenna Collett‑Vare, defined by refinement, enduring elegance, and signature distinction. Through thoughtful construction and recognizable detail, Collett creates garments that move seamlessly between sport and life, expressing a broader way of living known as The Sporting Class.
Echelon Apparel
From premium polos and technical outerwear to thoughtfully crafted accessories, every Echelon piece is made to empower golfers to look, feel, and play their best on and off the course. We are dedicated to creating a curated collection that blends tradition with a fresh perspective, helping every player bring confidence and character to their game.
Nikkib Sportswear
Nikkib is modernizing the golf lifestyle by blending technical performance with sophisticated, everyday comfort. Built for active country club members, our collection features high-performance golf apparel engineered for the course, paired with ultra-premium Soft Chic loungewear designed for post-round relaxation and travel. By utilizing sustainable, luxury fabrics and tailored fits, Nikkib offers versatile wardrobe staples that cater to the evolving lifestyle demands of today’s golfers. We provide the modern golf shop with a fresh, dual-purpose retail category that drives both on-course sales and lifestyle revenue.
Olydoe Golf
Olydoe is a golf apparel brand built around natural materials, refined design, and thoughtful craftsmanship. While Olydoe honors tradition, it also challenges the status quo of modern golf wear by proving that comfort, style, and functionality do not require synthetic materials. The brand uses premium natural fibers that combine elevated aesthetics with modern textile innovation to deliver performance and ease of care. This offers a highly differentiated option that can expand assortments and drive incremental sales.
Stache Cups
Stache Cups creates premium, custom, dishwasher-safe drinkware for golf shops, tournaments, member events, corporate outings, and club gifting. We specialize in full-color UV printing, laser engraving, and concierge-style art support, making it easy for clubs to create high-quality custom cups with no setup or art fees. Our products include insulated tumblers, sippies, bottles, koozies, and glow-in-the-dark drinkware, with low minimums, fast turnaround, and golf-focused service from proof to delivery.
Yardage Company
At Yardage Co., we specialize in delivering high-quality wholesale apparel to golf courses, clubs, and resorts nationwide. With over 33 years of experience in the golf industry, we understand the importance of offering custom-designed apparel that enhances the experience for both visitors and members. Since 1997, Yardage Co. has built a strong reputation as a trusted corporate promotional partner, known for delivering top-tier products and service.
AGM is proud to continue growing a community of innovative vendor partners committed to supporting golf retail professionals with quality products, fresh ideas, and meaningful industry relationships. As the association’s vendor network continues to expand, members gain access to an even broader range of solutions designed to help their retail operations succeed.
For information about AGM membership, visit http://www.agmgolf.org or contact the Association of Golf Merchandisers at info@agmgolf.org.
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM) is a leading global professional organization with more than 900 buyer members and 200 vendor partners committed to advancing the golf merchandising industry. AGM elevates retail standards, strengthens industry relationships, and delivers continuing education across key areas including visual merchandising, promotions, buying strategy, and performance metrics. Learn more at https://agmgolf.org/membership-2/.
Media Contact Megan Fidler, AGM Director of Marketing, megan@agmgolf.org — 916-717-4138
Vendor Contacts
Aaron Reserve
Sadaat Anas
info@aaronreserve.com
(905) 691-8491
Centerline Athletics
Scott Brown
scott@centerlineathletics.com
(503) 720-6773
Collett
Beth Heinz
beth@collettgolf.com
(618) 792-2630
Echelon Apparel
Zach Burick
zach@echelon-apparel.com
(336) 837-8894
Nikkib Sportswear
Nicole Buckmaster
nikkimasters@yahoo.com
(765) 479-0471
Olydoe Golf
Scott Matthews
scott.matthews@olydoe.com
(815) 441-5695
Stache Cups
Bo Wicker
bo@stachecups.com
(864) 640-9851
Yardage Company
Hank Ashworth
Hank@yardageco.com
(831) 419-9338
