ROCKLIN, Calif. – The Association of Golf Merchandisers (AGM) welcomed nine new vendor partners in October 2026. This month’s additions include women’s and performance apparel, golf bags, custom headwear, performance socks, luxury accessories, and personalized holiday gifts, giving AGM members new products and resources to consider for their retail operations.
Addison Bay
Addison Bay creates activewear designed to move beyond the gym. Built for modern women with busy schedules, the collection combines fashion-forward style with everyday function, making it easier to dress for work, travel, errands, and an active lifestyle without sacrificing comfort or polish.
Connect: addisonbay.com · Blaire Feeney · blaire.feeney@addisonbay.com · (203) 500-2631
Avgar Sport
Avgar Sport creates the IP-protected Uforia Golf Bag and Connect Suite, designed to provide a refined and convenient experience on the course. The system combines an innovative golf bag, sophisticated hood, E-Drive option, and premium accessories to support golfers from arrival through the final green, whether walking or using a cart.
Connect: avgarsport.com · Heather Anderson · heather@avgar.co · +64 27 273 4716
Crafted MFG
Crafted MFG is a Colorado-based custom headwear company that designs, stocks, and decorates hats for golf courses, businesses, and retail brands. Through custom patches, specialty decoration, and signature styles such as the Bogey hat, the company creates distinctive headwear designed to be worn well beyond the course.
Connect: craftedmfg.com · Ty Kain · ty@craftedmfg.com · (720) 229-2902
Feetures
Feetures is a family-owned performance sock company known for its focus on fit, comfort, and technical innovation. Its golf socks feature a custom-like fit to help prevent slipping and bunching, patented Targeted Compression for arch support, and moisture-wicking fibers that keep feet cool and dry from the first tee through the final putt.
Connect: feetures.com · Catherine Leitch · catherineleitch@feetures.com · (888) 801-7227
KRADUL
For nearly two decades, the team behind KRADUL, pronounced Cray-Dull, has designed and produced gear bags for many recognized brands. Drawing on that experience, KRADUL offers durable bags built to perform, protect equipment, and withstand travel, with practical features and silhouettes developed around the needs of golfers and active travelers.
Connect: kradul.com · Ian Crick · ian@kradul.com · (702) 473-9010
NVO
Founded in Montreal, NVO creates women’s golf and lifestyle apparel that combines style, performance, and freedom of movement. Designed for women who approach the game with confidence and individuality, each collection pairs quality construction with expressive details for versatile pieces that transition naturally from the course to everyday life.
Connect: nvosport.com · Deanna Farrell · deanna.farrell@lanctotsports.com · (858) 208-9375
Psycho Bunny
Psycho Bunny is a global premium clothing brand known for bold color, distinctive design, and a playful approach to classic style. The collection combines traditional tailoring with premium performance fabrics, ranging from ultra-soft Pima cotton polos to technical outerwear, with pieces designed for comfort and confident style on and off the course.
Connect: psychobunny.com · Heath Martin · heathmartin@psychobunny.com · (214) 998-8450
RDV NINES
RDV NINES is a woman-owned luxury headwear brand created specifically for women. Its clean-skin hats combine performance features with an elevated aesthetic, including patented removable and washable liners and interchangeable chains, charms, and cords. Custom options include exclusive colorways, embroidered logos, and one-of-a-kind club icon charms for premium retail and gifting programs.
Connect: rdvnines.com · CJ Barber · cj@rdvnines.com · (402) 968-7184
Rudolph and Me
Rudolph and Me specializes in personalized Christmas ornaments and holiday keepsakes celebrating families, pets, sports, hobbies, and special milestones. Its wholesale collection gives retailers a broad selection of customizable gifts that help customers commemorate meaningful people, occasions, and memories throughout the holiday season.
Connect: rudolphandme.com · Sharon Hirsch · sharon@rudolphandme.com · (941) 755-0180
The October group adds a wide range of product categories and retail ideas to AGM’s vendor community. AGM looks forward to introducing these companies to its buyer members and supporting the relationships, product discovery, and business opportunities that grow from their participation.
For information about AGM membership, visit www.agmgolf.org or contact the Association of Golf Merchandisers at info@agmgolf.org.
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM) is a leading global professional organization with more than 1000 buyer members and over 200 vendor partners committed to advancing the golf merchandising industry. AGM elevates retail standards, strengthens industry relationships, and delivers continuing education across key areas including visual merchandising, promotions, buying strategy, and performance metrics. Learn more at https://agmgolf.org/membership-2/.
Media Contact
Megan Fidler, AGM Director of Marketing, megan@agmgolf.org, 916-717-4138
