Gallus Golf, the golf industry’s leading provider of custom‑branded mobile apps, and Priswing, the industry leading AI‑powered dynamic tee‑time pricing platform, today announced a strategic partnership that aims to merge Priswing’s real‑time pricing engine with Gallus’ mobile‑first communication tools. Together, the two companies intend to align the perfect price with every player, unlocking new revenue opportunities and deepening customer loyalty.
“Gallus has always focused on elevating the golfer’s journey—from the first spark of interest to the moment they book their next round,” said Jason Wilson, CEO of Gallus Golf. “By building Priswing’s dynamic pricing intelligence into our mobile experience, we’re looking to deliver a turnkey solution that presents fair, data‑driven price notifications—helping courses increase revenue while keeping golfers coming back.”
Priswing’s machine‑learning models analyze historical demand, booking behavior, weather forecasts, and dozens of other signals to predict play volume and golfer behavior to create optimal tee‑sheet pricing strategies. The technology has earned a reputation as the golf industry’s premier AI solution for revenue management.
“Our mission is to ensure every tee time is priced just right—for the golfer and for the course,” added Damien Lemarié, Co‑Founder of Priswing. “Partnering with Gallus allows us to bring those price recommendations right to golfers’ smartphones, inside each course’s branded app. Together, we’re poised to combine best‑in‑class engagement with best‑in‑class pricing science.”
Under this partnership, Gallus Golf and Priswing will collaborate to integrate Priswing’s behind‑the‑scenes AI pricing engine with Gallus’ mobile engagement platform. Priswing will continue to crunch demand signals—such as booking patterns and weather forecasts—to recommend optimal tee‑time rates, while Gallus will develop ways to surface those opportunities to golfers through in‑app messages, push notifications, and other mobile touchpoints. The shared vision is to deliver the right price to the right player at the right moment, driving immediate bookings and nurturing long‑term loyalty.
Key objectives for future development include:
- Data‑driven pricing intelligence powered by Priswing’s machine‑learning models
- Real‑time, mobile‑first communication of price‑based offers via Gallus apps
- Stronger revenue and retention as courses connect timely offerings with engaged golfers
To learn more about this partnership and how it can drive future revenue growth while delighting players, visit gallusgolf.com or priswing.com.
About Gallus Golf
Gallus Golf is a leader in providing innovative mobile solutions for the golf industry. Established by golfers for golfers, Gallus has since 2011 helped golf clubs drive more revenue, foster stronger customer relationships, and deliver top-notch experiences on and off the course. Learn more about Gallus Golf and its branded mobile app offerings for clubs and resorts at gallusgolf.com or contact info@gallusgolf.com.
Gallus Press Contact
Scott Kolbe
Director of Marketing, Gallus Golf
scott@gallusgolf.com
About Priswing
Priswing is the golf industry’s premier AI‑powered dynamic pricing platform. Using advanced data science and machine learning, Priswing optimizes tee‑sheet revenue by aligning prices with real‑time conditions, weather forecasts, golfer behavior, and historical trends. Visit priswing.com for more information.
Priswing Press Contact
Jacob Hite
Director of Marketing, Priswing
jacob.hite@priswing.com
