Footwear brand set to unveil new men’s offerings, debut women’s shoe
LOS ANGELES – Alma Mater Footwear is set to make its first appearance at the PGA Merchandise Show Jan. 21-23 at the Orange County Convention Center in Orlando, Fla. Alma Mater will be showcasing its 2026 collection at Booth 7683.
In 2025, Alma Mater officially released its initial golf footwear offering, the Beta. The Beta Longwing and the Beta Lite are available for purchase in select stores and nationally at Alma Mater’s website. At the PGA Merchandise Show, the brand will unveil new colorways and styles of its popular men’s shoe, while also debuting its first women’s golf shoe, the Beta Derby.
Alma Mater’s innovative approach to crafting a better golf shoe is drawn from years of experience building some of the most technical and functional shoes in the industry. The launch of the Beta represents a new era for a brand known for combining quality, style, innovation and craftsmanship.
After two years of research and development, the Beta showcases the team’s diverse experiences in the game, allowing them to fashion something unique in the golf footwear industry. It’s built differently than any other golf shoe on the market thanks to a three-piece engineering, 3Pe, and engineering a new approach to golf shoe construction that rejects compromise in lieu of a better solution to comfort, durability and performance.
The 3Pe approach features:
- The Slipper – Alma Mater uses a midsole that features the same cushioned foam that is used in the world’s best running shoes. It allows players to have a better feel of the ground with the comfort of slippers.
- The Gripper – The Beta features a spikeless design. Alma Mater collaborated with one of the leading makers of gravel bike tires in the world to create an outsole that offers better rotational traction. Every lug was designed specifically to engage and release as the player moves through the swing.
- The Zipper – To hold the pieces together, Alma Mater uses a unique rand that zip ties the midsole with the outsole. It’s rigid in nature, but allows for a thinner outsole so the player can feel the ground and the foam, while keeping the shoe stable from side to side with a steady base.
Media can access imagery of the men’s Beta Longwing and the women’s Beta Derby here.
Media Contacts
Megan Godfrey
On Behalf of Alma Mater
megan@trestlecollective.com
708-214-4287
Johnathan McGinty
On Behalf of Alma Mater
johnathan@trestlecollective.com
706-338-2732
