American Fit Collections Will Feature Its Iconic Pennant As Its Symbol of Tradition and Forward Fashion Design
LAKE MARY, FL –American Fit, has selected Jamison Golf Group as its’ public relations agency of record.
American FitTM may be a new name in the Golf Apparel industry, but it is certainly not new to designing men’s and women’s golf apparel as it has long been associated with some of the most major of golf apparel brands as their private label manufacturer.
As agency of record Jamison Golf Group will now help elevate American Fit’s brand presence in the golf industry by successfully developing a Public Relations Program for its broad range of exclusive Men’s, Women’s and Juniors golf apparel.
“We selected Jamison as our launch partner in the U.S. because of the company’s extensive golf industry expertise and experience,” said Diego Levental, CEO of American Fit. “They are a respected name among media outlets, and we look forward to working with them in taking our American Fit brand to the better pro shops across North America.
American Fit’s parent company, Valgroup International, has its headquarters in Santa Fe, Argentina and its production facilities in Lima, Peru, from where it has been producing high-end collections for apparel clients worldwide.
Levental added; “…..now is the right time to launch our own brand as we have many distinctive designs and types of materials that we felt needed to be introduced to the golf apparel markets. Only a vertically positioned apparel company like ours could properly undertake bringing to the golf industry a new slant on the golf apparel business while at the same time providing PGA professionals personalized and very profitable collections to sell.”
“Our parent company, Valgroup International, grew by providing full manufacturing services to other major golf brands,” said Esteban Solis, CFO at American Fit. “With a monthly capacity of 45,000 garments and exportation to destinations in the US, Canada, Paraguay, Chile and in our home country of Argentina, it has provided us with the depth of market experience like no other new golf apparel company.”
One of the elements that sets apart American Fit apparel from its competitors is the fine Peruvian cotton used in some of its product portfolio and the wide selection of technical fibers used in it athletic designed apparel that is exclusive to the brand.
“We’re thrilled to be working with the team at American Fit,” said Mike Jamison, president of Jamison Golf Group. “Their company is an exciting combination of a new story to tell, but with principals who have been hugely successful in the golf apparel business for many years.”
American Fit is a wholly owned subsidiary of Valgroup International with offices in Santa Fe, Argentina and throughout South America. It fashion designs in New York and produces higher-end apparel from its production facilities in Lima, Peru. It maintains a North American operations office in Ft. Lauderdale, FL and centralized warehousing in the U.S. is managed from Miami, FL Its sales and marketing activities are coordinated through Sector Sports and Associates of Greenville, SC. Sales are coordinated through a national network of independent golf industry sales representatives. Visit www.AmericanFit.com for more information.
ABOUT JAMISON GOLF GROUP
Since 1990, Jamison Golf Group has been a respected leader in the golf industry’s media and public relations field. Golf is a relationship business, and no firm has better relationships in the golf business than Jamison Golf Group. Jamison’s team consists of experts specializing in publishing, public relations, advertising, social media, event management, broadcasting, video production and graphic design. By focusing entirely on the golf business, Jamison’s diverse team has forged solid lifetime relationships, providing clients with a powerful advantage. For more information, please visit JamisonGolf.com.
Jamison Golf Group
Bianca Trossero, Marketing
+54-9 3425 96 3005
Joseph J. White
Sector Sports and Associates