Founded in Liverpool, England in 2022, Apeiron Clothing, the innovative fashion brand launched last year and is disrupting the golf industry with a groundbreaking approach, fostering a golf ecosystem that transcends boundaries and have announced plans to exhibitat the 2024 PGA Show, Jan. 23-26, in Orlando, Fla. The brand’s strategic vision encompasses a comprehensive structure aimed at not only promoting the sport but also enhancing inclusivity, education, and community involvement.
“Our vision for Apeiron Clothing extends beyond the greens. We’re building a robust ecosystem that supports talent, fosters inclusivity, and gives back to the sport that has given us so much. We are pleased to join the golf industry to showcase our products, along with our unique story, to golf’s most influential retailers from around the world and continue on our growth path that has been a huge success in the UK.” stated Kevin Whittaker Co-Founder of Apeiron Clothing.
The PGA Show, organized by the PGA of America and PGA Golf Exhibitions, will reunite the golf industry for the 71st edition of golf’s longest running and largest global business gathering. Thousands of attending PGA of America Golf Professionals, golf leaders, industry executives and retailers from around the world will source new products from nearly 1,000 golf and lifestyle brands while attending high-level industry presentations, participating in education and career workshops, and connecting in person with peers and golf leaders to drive continued growth of the sport and the business of golf.
About Apeiron Clothing
At the core of the Apeiron ecosystem lay Apeiron Clothing, a golf apparel brand with a difference. The vision extends beyond mere fashion, transcending into the realm of golfing identity. Apeiron Clothing believes that what you wear on the course is more than justclothing; it is a statement of who you are as a golfer. Apeiron Clothing was born from a passion for style that transcends trends,crafting garments that echo both sophistication and comfort. The clothing portfolio is an ode to versatility. From the unique designs of polo shirts to the style and comfort of midlayers and hoodies, each piece is a testament to our dedication to quality. Caps, pants andshorts designed for the fairways, and a curated array of accessories that elevate every look – they all embody the essence of Apeiron.
But it’s not just about the garments; it’s about weaving a connection with our community. Our e-commerce platform www.apeiron-clothing.com acts as a portal to a world where style meets convenience, offering direct access to our meticulously curatedcollections. Simultaneously, our partnerships with esteemed retail stores across the UK serve as hubs where our ethos finds its home, reaching individuals who seek not just clothing but an expression of their identity.
Apeiron’s essence lies in this duality – the seamless fusion of contemporary fashion and timeless elegance. Each stitch, each fabric, whispers tales of dedication and innovation, resonating with those who appreciate both the artistry and functionality woven into every piece.
The clothing line forms part of three integral pillars as the brand operates on a sustainable model where a percentage of profits generated from its diverse pillars – including apparel sales and associated ventures – are reinvested into the community throughvarious programs. These initiatives range from community work to athlete support programs, ensuring a sustainable and thriving future for golf enthusiasts worldwide. In its inaugural year, Apeiron Clothing has been privileged to support and nurture exceptional talents within the realm of golf, fostering the evolution of promising athletes into accomplished professionals.
One such success story is the transformation of Jack McPhail, whose journey from amateur to professional status exemplifies thebrand’s commitment to nurturing talent. McPhail’s remarkable dedication and skill culminated in his triumph at Q-School for the Alps Tour, securing a full card for 2024 and marking a significant milestone in his burgeoning professional career. Additionally, Apeiron Clothing proudly lent its support to Joe Brooks, whose near-miss at the final qualifying stage for the 2023 Open Championship placed him shoulder to shoulder with golf luminaries like Sergio Garcia, Matthew Jordan, and Matthew Wallace. Despite narrowly missing out, Brooks showcased exceptional potential and resilience, subsequently participating in the final stage at DP World Tour Q School. Although missing the cut, he looks forward to earning opportunities on the Challenge Tour in 2024, fueled by the experience and backing of Apeiron Clothing.
Adam Chapman’s journey stands as another testament to the brand’s commitment to nurturing talent. Chapman’s exceptionalperformances, culminating in a top-10 order of merit finish on the Tartan Tour and successful appearances on the Challenge Tour in2023, illustrate the impact of Apeiron Clothing’s support. His consistency and skill are a testament to the brand’s commitment to fostering emerging talent within the golfing community.
The stories of Jack McPhail, Joe Brooks, and Adam Chapman exemplify Apeiron Clothing’s dedication to empowering aspiringgolfers, providing them with not only financial support but also the guidance and resources needed to navigate the challenging landscape of professional golf.
As Apeiron Clothing continues to expand its reach and influence within the industry, it remains steadfast in its commitment to nurturingand propelling the next generation of golfing stars toward their dreams, embodying the brand’s ethos of support, mentorship, and success.
The Apeiron Academy is the educational arm of the ecosystem. Here, golfers of all levels, from beginners to advanced players, receive coaching from PGA-certified golf professionals. The academy is not just about refining swings and perfecting putts; it is a holistic approach to golf. In addition to group coaching, the Academy also run an educational program, providing an educationalpathway into the golf industry. This allows the brand the opportunity to invite more non- golfers into the sport and provide both educational and career opportunities.
The remarkable growth in sales and reputation since its launch is a testament to the innovative ecosystem built within the brand. Aspart of its expansion strategy, Apeiron Clothing is thrilled to announce its participation in the upcoming PGA Golf Show, where it will showcase its unique model. This event presents an exceptional opportunity for the brand to further its reach and ethos across a global market. Apeiron Clothing’s pioneering approach to golf is poised to redefine the industry, setting new standards in inclusivity, education, and community engagement.
CONTACT INFORMATION:
Apeiron Clothing: Mark Loughlin, mark@apeiron-clothing.com
