It’s just been too long for the Asian golf industry not to have had access to any industry-wide market research. It’s a real opportunity given how knowledge and insights can further develop the industry worth billions of dollars!
This void in the market has now been filled with the launch of Sports Marketing Surveys Asia (SMS) which is based in Singapore.
“This is an absolute game-changer,” said Mike Sebastian, Publisher of ASIAN GOLF and the owner and producer of the ASIA PACIFIC GOLF SUMMIT. “What a change this service is going to make to an industry which has been pretty much sticking its index finger up in the air to get a read on the state of the industry. It’s been a ridiculous state of affairs – a dynamic industry just flying by the seat of its pants,” Sebastian exclaimed.
The platform that will showcase SMS to all of Asia will be the 2022 Asia Pacific Golf Summit (APGS 2022) to be staged at the multi-billion-dollar Hoiana Resort & Golf in Quang Nam Province in Central Vietnam. This will be the 14th staging of APGS, widely regarded as being one of the best business summits on golf.
The man who will be pitching the long-awaited services of SMS will be its Asia Director Eric Lynge who has more than 30 years working in Asia. “This is a major milestone for SMS Asia as we have ambitious plans to serve industry players in conducting relevant market research to make available vital information to help the industry plan more effectively for growth,” Lynge explained.
“The further development of research and insights in Asia comes at a point in time when the golf industry in the region is beginning to pick up momentum after the global pandemic,” he said.
SMS is an agile research agency with global reach and 35 years’ experience with a full range of quantitative and qualitative approaches that provides comprehensive analysis in more than 100 sports. According to Lynge, “The resulting insight and strategic recommendations support some of the biggest brands, retailers, events, venues, federations and governing bodies around the globe to grow their business and get closer to the people who matter.”
This is a very critical presentation and all serious stakeholders in the Asian golf industry must make a determined effort to find out what SMS has planned to go forward.
Delegate registration is now open at:
https://registration.asiapacificgolfsummit.com/event/asia-pacific-golf-summit-2022
APGS 2022 – The 14th edition. One Of The Industry’s Best!
This message is brought to you by Asian Golf
** Voted Best Golf Business Magazine In The Asia Pacific**
**Best Regional Golfing News Media Publication – Asia Pacific**
www.asiapacificgolfgroup.com
