Apparel

Martin Golf Apparel: Introduces its new fall 2012 collections, which will continue the company’s focus on natural fibers and colors.

In Fiamme: Apparel now being sold at Mirabel Golf Club in Scottsdale, Ariz.

Ecco: Tour staffer Fred Couples won the Champions Tour’s Mississippi Gulf Resort Classic wearing the brand’s BIOM Hybrid shoes.

Kaenon: Lifestyle eyewear brand announces the launch of its first product line extension, the Kaenon Optical frame collection.

AUR: Reports on its 2012 collection, which was recently launched in the U.S. and Canada, and the company says has been well received.

Trion:Z: Tour staffer Ryo Ishikawa finished second at the Puerto Rico Open while wearing the Dual Loop wristband.

Kentwool: Announces a limited-edition Tour Profile sock in classic green to commemorate the Masters. The sock, offered through April 30, highlighted by yellow heel and toe patterns with red brand accents, will be worn by tour staffer Bubba Watson in the year’s first major.

Trion:Z: Tour staffer Rory McIlroy wore the Trion:Z Active Series wristband en route to a top-five finish – his 11th in his last 12 starts worldwide – at the WGC-Cadillac Championship.

Kentwool: Announces a limited-edition Tour Profile sock in classic green to commemorate the Masters. The sock, offered through April 30, highlighted by yellow heel and toe patterns with red brand accents, will be worn by tour staffer Bubba Watson in the year’s first major.

Tommy Hilfiger Group: Introduces the fall 2012 golf collection manufactured by The Fletcher Leisure Group. The collection features three groups inspired by the preppy heritage and energetic spirit of the Tommy Hilfiger brand – Vintage Modern, Urban Picnic and Winter Beach.

ScoreBand: Multi-sport scorekeeping wristband earned the Best Product Concept award at the PGA Merchandise Show. The ScoreBand is also infused with negative ions for added health benefits.

SunSport Optics: Introduces its newest golf style sunglass. The super-lightweight golf style features TR90 frame technology, optically-correct decentered lenses, and 100 percent UVA and UVB protection.

Loudmouth Golf: Releases its spring 2012 collection, which features seven new distinctive patterns.

ScoreBand: Multi-sport scorekeeping wristband earned the Best Product Concept award at the PGA Merchandise Show. The ScoreBand is also infused with negative ions for added health benefits.

Adidas Golf: Unveils its Samba Golf majors collection for 2012, a collection that includes four limited-edition colorways, individually numbered and inspired by golf’s most prestigious tournaments. Only 1950 pairs of each model have been created, commemorating the introduction year of the original and iconic Samba.

Kaenon Polarized: Launches its 2012 spring sunglass collection – the first of several planned releases this year – as the company celebrates it’s 10th year of selling premium polarized eyewear.

In Fiamme: Apparel line is now available in the golf shops at Desert Mountain Club in Scottsdale, Ariz.

AHEAD, Kate Lord: Debut new sun protection apparel and headwear that have UPF 30+ and 50+, respectively.

Trion:Z: Tour staffer Rory McIlroy won The Honda Classic wearing the Active Series magnetic wristband.

Trion:Z: Active Series magnetic wristband was worn by tour staffer Rory McIlroy en route to the WGC-Accenture Match Play Championship final.