Apparel

In Fiamme: Apparel line is now available in the golf shops at Desert Mountain Club in Scottsdale, Ariz.

AHEAD, Kate Lord: Debut new sun protection apparel and headwear that have UPF 30+ and 50+, respectively.

Trion:Z: Tour staffer Rory McIlroy won The Honda Classic wearing the Active Series magnetic wristband.

Trion:Z: Active Series magnetic wristband was worn by tour staffer Rory McIlroy en route to the WGC-Accenture Match Play Championship final.

In Fiamme: Italian golf apparel is now among the apparel selections in the Arizona Biltmore Country Club golf shop in Phoenix, Ariz.

Sun Mountain: Introduces the Torrent collection as part of its 2012 rain gear. Torrent offers guaranteed waterproof protection using a new four-way stretch woven fabric that shields against wind and rain, while remaining breathable and stretching to allow a free golf swing.

Junior Sports Corp.: Announces Kentwool as the sock provider for Hank Haney International Junior Golf Academy and International Junior Golf Tour. Kentwool will provide socks to all Hank Haney IJGA students and division winners of the remaining 50 regular-season IJGT events.

Edwin Watts Golf Shops: Launches the E Whitley collection of women’s apparel, highlighted by an assortment of performance polos, skorts and shorts.

Edwin Watts Golf Shops: Launches the E Whitley collection of women’s apparel, highlighted by an assortment of performance polos, skorts and shorts.

Adidas Golf: Tour staffer Brandt Snedeker wore adiPure footwear en route to winning the Farmers Insurance Open.

Abacus: Introduces tis Trace jacket and wind shirt in men’s and women’s styles.

Kartel Announces its new brand, G-Mac, which is being produced with U.S. Open champion Graeme McDowell of Northern Ireland and will be due for release later this year.

18 Greens: Launched its new golf apparel line at the Farmers Insurance Open on Monday, Jan. 23.

FootJoy: Introduces its FJ Apparel fall 2012 collection, including additions to its rainwear and outerwear categories.

Trion:Z: Introduces The Elite with CO Pendant necklace that features eight 1,000 Gauss magnets to create a larger magnetic field flow.

Ruez Performance Underwear: Introduces a men’s performance underwear that helps alleviate friction and chafing.

Sunice: Tour staffer Mark Wilson won the Humana Challenge.

Callaway Golf Co.: Becomes the apparel provider for the staff and volunteers of the 2012 U.S. Amateur Championship at Cherry Hills Country Club.

Ashworth Golf: Releases three new color options for its Cardiff shoe collection. The expanded line of footwear will debut in February in a unique iron colorway, followed by the introduction of brown (March) and white (July).

Nike Golf: Expands its Lunar offering with the addition of the new Ascend men’s golf shoe.