Rocklin, CA – This April, the Association of Golf Merchandisers (AGM) continues to deliver forward-thinking education through a dynamic lineup of webinars designed to help golf retail professionals streamline operations, plan with purpose, and create more engaging retail environments. Each session brings together industry experts and real-world practitioners to share actionable strategies that drive efficiency, profitability, and long-term success.
From simplifying tournament merchandising and uncovering hidden opportunities in the off-season to building smarter buying plans and creating in-season excitement, April’s webinars focus on the systems and strategies that keep shops running at their best. The month also highlights the growing importance of sun protection in apparel and explores how nostalgia can be leveraged to create meaningful customer connections. Together, these sessions provide a well-rounded approach to modern golf retail—blending operational excellence with creative inspiration to elevate both performance and the member experience.
The upcoming webinars are complimentary for AGM members and registration for non-members is available for $25 per session. As part of AGM’s commitment to continuous education and professional development, PGA members are eligible for 1 education credit for each webinar, while LPGA members can earn 2 credits of education per webinar. PGA of Canada Class ‘A’ members eligible for credit toward the Golf Operations Specialization: live attendees will receive 1 credit for a 1-hour webinar.
April Webinars:
Stop Managing Tournament Orders by Hand – Sponsored by RepSpark
Date: Wednesday, April 1, 2026
Time: 4:00 PM EST / 1:00 PM PST
Presenters: Hosted by Evan Miller, RepSpark Account Executive; Panelists: Bart Rickard, Suzan Lyman and Nick Funk
Description: Learn a smarter way to sell branded event merchandise without the spreadsheets, size swaps, and back-and-forth. Golf tournaments should drive revenue, not create weeks of emails, logo approvals, and last-minute changes. Yet many shops still manage event apparel manually, leading to inefficiencies and missed opportunities. Join us for a practical panel discussion designed for AGM retailers. Hosted by Evan Miller, RepSpark Account Executive, this session features Nick Funk, Assistant Professional at Chevy Chase Club, Suzan Lyman, Merchandise Manager at Burlingame Country Club, and Bart Rickard, Senior Product Manager at Golf Genius. Together, they’ll share real-world insights on streamlining tournament merchandising, improving the ordering process, and creating a better experience for both staff and customers.
Key Takeaways:
- How to eliminate manual order collection and size chaos
- How shops can stay in control while brands handle fulfillment
- Where the margin opportunity really lives in tournament orders
Registration: https://pci.jotform.com/form/260425553159155
The Hidden Power of the Off-Season
Date: Wednesday, April 8, 2026
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Melissa Steadman, Owner of Moonbridge Consulting
Description: The off-season isn’t just a slow time: it can be an opportunity to plan ahead. In this session, Melissa Steadman shares how retail leaders can use quieter months efficiently – not just to review sales performance, but to strengthen systems, refine buying plans, and set clear goals for the next season. Instead of scrambling when traffic returns, you’ll learn how to use the off-season to build clarity, confidence, and measurable momentum.
Key Takeaways:
- Turn the off-season into a strategic advantage by using downtime to evaluate performance, refine systems, and plan intentionally for the months ahead
- Strengthen buying and operational processes to ensure smoother execution and smarter decisions when business picks up
- Set clear, measurable goals that build confidence, alignment, and momentum for a successful upcoming season
Registration: https://pci.jotform.com/form/260675740904158
Dressing for Defense: Preventing Skin Cancer Through Protective Apparel – Sponsored by SanSoleil
Date: Wednesday, April 15, 2026
Time: 4:00 PM EST / 1:00 PM PST
Presenters: Josh Mark, Margie Brenner, and Todd Keirstead
Description: Join a conversation led by Todd Keirstead, a skin cancer survivor and prevention advocate, alongside Margie Brenner and Josh Mark of SanSoleil—leaders in sun protection apparel—as they explore how what you wear can play a critical role in reducing skin cancer risk. This webinar blends personal perspective with expert insight on UPF fabrics, smart wardrobe choices, and practical ways to build sun-safe habits into everyday life. Discover how to stay protected without compromising comfort or style.
Key Takeaways:
- How protective apparel—especially UPF fabrics—can play a meaningful role in reducing skin cancer risk
- Real-world insights from a survivor and industry experts on building simple, sun-safe habits into your daily routine
- Practical strategies to balance protection, comfort, and style both on and off the golf course
Registration: https://pci.jotform.com/form/260675557727167
Excitement Is Planned: Keeping Your Golf Shop Fresh In-Season & Beyond
Date: Wednesday, April 22, 2026
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Dan Homan, CEO, Canadian Retail Solutions Inc.
Description: Buying cadence, inventory flow, and member engagement strategies that work! Seasonal golf retail is unforgiving! Buy too early and cash gets trapped, buy too late and sales walk out the door. In this webinar, we’ll explore how successful golf shops use Open-to-Buy (OTB), sell-through, and weeks of supply to time purchases, maintain healthy cash flow, and keep both staff and members excited about what’s new. You’ll learn what OTB truly controls, how buying timing impacts cash and margin, how to consistently “feed” the shop in-season and beyond without overbuying, and practical strategies to drive engagement all year long! We’ll also look inside a real golf shop case study using a structured buying plan.
Key Takeaways:
- Master buying cadence and inventory flow using Open-to-Buy, sell-through, and weeks-of-supply metrics to protect cash and maximize margin
- Learn how to “feed” your shop strategically with fresh product introductions that keep members excited and sales steady throughout the season
- Apply real-world case study insights to build a structured buying plan that balances timing, cash flow, and member engagement year-round
Registration: https://pci.jotform.com/form/260675576853168
Nostalgia Notes in Retail
Date: Wednesday, April 29, 2026
Time: 4:00 PM EST / 1:00 PM PST
Presenters: The Retail Duo: Karen Kritzer and Diane Spiridoulias
Description: “Nostalgia is a file that removes the rough edges from the good old days.” A print on a fabric swatch. A tile we are selecting for a client. That lighting fixture in a showroom. A song plays on our playlist… Nostalgia has that special way of making us smile and feel good! In today’s market the role of nostalgia, when done right, can help with the bottom line.
People are said to experience feelings of nostalgia once a week, or even up to three or four times during that same week. This session is a way of helping you to step back and take a trip down memory lane, when perhaps things seemed a bit simpler. Nostalgia functions in different ways in the space of the retail environment. The space of the retail environment is the only place where the consumer has the chance to make their longings of transforming themselves into creatures of the past, future or present, a reality.
Key Takeaways:
- Explore how nostalgia influences consumer behavior and drives purchasing decisions
- Discover creative ways to evoke emotional connections through nostalgic elements in retail
- Understand how nostalgia can strengthen your shop’s atmosphere and bottom line
Registration: https://pci.jotform.com/form/260675528410154
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 900 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/membership-2/
Media Contact: For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138
