ARETERA Golf’s Co-Founder Alex Dee along with a group of industry veterans have launched their own golf shaft company, and has had golfer’s from coast to coast eagerly anticipating the launch of his newest creation, Alpha One since it was soft launched at the 2024 PGA Show in Orlando this past February. The revolutionary Alpha One Blue and Gray series are debuting ARETERA’s POWERGRID™ Technology.
ARETERA is the first company to use spread tow woven carbon fabric in multiple layers at full length comprising over 50% of the shafts weight resulting in incredible stability with an amazing uniform feel.
POWERGRID is a revolution in the use of ultra-thin, ultra-light, high-modulus, spread tow carbon fabrics. These materials, novel in their application at this level, offer extraordinary structural benefits compared to traditional unidirectional composites.
Dee states: “A lot of shafts have had to sacrifice feel to get stability. We’ve found ways to get it back. And it’s not a compromise.”
ARETERA is excited to launch on April 1, 2024 at all Club Champion locations nationwide, for the debut of Alpha One. Club Champion is the leader in the fitting industry and with their brand agnostic approach, ARETERA is confident that their technologically advanced golf shafts will do well when tested against the best in the industry and is looking forward to being evaluated and compared by the most discerning fitters.
You will soon also find ARETERA Alpha One shafts on sale at other leading golf shaft retailers and expect to see the shafts being played on the PGA Tour.
About ARETERA Golf:
ARETERA is derived from the Greek word “Arete” which is rooted in the concept that excellence is inextricably linked with an individual’s fulfillment of purpose. This philosophy has guided Alex, along with co-founders, Michel de Fontaine and Bill Stiles, in even the smallest details of their groundbreaking golf shaft company. Dee, a 25 year veteran of the golf manufacturing industry, most recently served as Vice President of Fujikura Composite America where he was part of the team that designed industry leading golf shafts. As the Company organized itself in the Fall of 2023, and with the golf industry ever-increasingly focused on performance products and custom fitting, they needed an experienced strategic professional to help establish and execute sales and marketing plans to address this market. Chris Elson, also a past customer of Bill’s, was a logical choice, having served at the top management levels of a number of different, successful golf brands. For more information on ARETERA Golf, visit www.areteragolf.com
About Club Champion:
Club Champion is the globe’s most prominent name in custom club fitting and building services. Established in 2010, there are now more than 125 Club Champion locations internationally. Each studio offers golfers access to over 65 brands and more than 65,000 hittable head and shaft combinations. Club Champion has solidified their position at the top of the industry through comprehensive Tour-level fittings, unrivaled club building, and the use of top-tier technology. The company is headquartered in Willowbrook, IL and is home to more than 400 employees, including hundreds of the most highly trained Master Fitters in the world. For more information about Club Champion, visit www.clubchampion.com.
CONTACT:
Samuel Bain
Head of Digital Marketing
sbain@areteragolf.com
(224) 460-3527
areteragolf.com
