The new EC1 Blue Hybrid lineup embraces the heritage and success of EC1 Woods, combining predictable loading, repeatable delivery, consistent flight and dependable distance to give players the confidence to go for it.
CARLSBAD, Calif. — ARETERA Golf today announced its entry into the hybrid shaft category with the introduction of EC1 Blue Hybrid Shafts, a new lineup engineered to deliver the predictability and reliability players demand from one of the most versatile clubs in the bag.
With EC1 Blue Hybrid, ARETERA set out to revitalize that sense of reliability through a shaft engineered around four fundamental performance characteristics: predictable loading and unloading, repeatable delivery, consistent flight and dependable distance.
“The EC1 Blue Hybrid Line is an extension of our incredibly stable, mid-active profile designed to match a smooth swing type and we’re excited to build on its success. Player testing provided tremendous validation — beyond our expectations — EC1 Blue works phenomenally well for the repeatability and flight consistency that players demand out of a hybrid. The feel and predictability even has non-hybrid players considering bringing it back in the bag… and that’s pretty powerful feedback.
It all comes back to the tech. Spread-tow carbon fabrics, Coreless Design architecture… our shafts are transforming woods — and now hybrids — into the most trusted clubs in the bag.” – Alex Dee, Co-Founder
Predictable Loading & Unloading
EC1 Blue Hybrid is designed to deliver a smooth, connected response throughout the swing, loading and unloading predictably to promote consistent timing.
Repeatable Delivery
Exceptional torsional stability helps EC1 Blue Hybrid maintain control throughout the swing and through impact, promoting more consistent contact and tighter dispersion.
Consistent Flight
Hybrids need to produce more than height or low spin—they need to create the right flight for the shot at hand. EC1 Blue Hybrid is engineered around carefully controlled launch and spin to produce consistent carry and land angles.
Dependable Distance
Efficient energy transfer helps create effortless power without demanding more from the player’s swing. Whether attacking from the fairway, taking on a long carry or putting a hybrid in play from the tee, EC1 Blue Hybrid is designed to deliver dependable distance.
Engineered to Go For It
The EC1 Blue Hybrid platform brings ARETERA’s advanced approach to composite shaft engineering into an entirely new category. Featuring the brand’s proprietary materials, namely PowerGrid™ Carbon Fabric, Advanced Architecture and Design Precision, every element works together to create consistent performance players can rely on.
The EC1 Blue Hybrid Line offers 6 flex and weight combinations to accommodate a variety of swing speeds and player profiles. Now available worldwide in 65g, 80g, 95g and flexes 2 through 5.
Find a fitter near you at www.areteragolf.com.
Designed to Outperform.
ARETERA Golf designs and manufactures high-performance golf shafts using advanced materials and engineering principles typically reserved for aerospace and elite sporting applications. Dedicated to creating equipment that elevates a golfer’s natural abilities, ARETERA combines precision, technology, and craftsmanship to deliver products trusted by fitters and players worldwide. The name ARETERA is derived from the Greek word “Arete”, a Greek philosophy centered around “Excellence in everything you do,” and is built into their brand DNA.
Media Contact
Patrick O’Toole
Head of Marketing
marketing@areteragolf.com
