Innovative Clothing Line Blends Classic Look with Performance Fabrics; World Golf Hall of Famer
Reinvigorating Ashworth Brand and Iconic Golfman Logo He Wore to Win the 1992 Masters
La Quinta, CA – The rollout of Ashworth Golf’s innovative 2023 fall line, backed by Newtimes Group, a global leader of retail supply chain management, is underway nationwide backed by World Golf Hall of Famer, and recently named U.S. Vice Captain of the 2023 Ryder Cup, Fred Couples, who is reinvigorating the brand and the Iconic Golfman logo he wore to win the 1992 Masters.
Couples, who was outfitted in one of Ashworth’s classic polos when he captured the green jacket in 1992, is leading Ashworth’s resurgence as he brings back the iconic Golfman logo when competing on the PGA TOUR Champions and other professional events around the world. Now, as U.S. Vice Captain of Ryder Cup 2023, Couples will garner even greater global exposure for the brand.
“More than 30 years since his historic win at Augusta Fred is still one of the most popular and respected golfers of all time, and its truly fitting for him to earn the prestigious honor of being named U.S. Ryder Cup Vice Captain,” said Eddie Fadel, President, Ashworth Golf. “We are thrilled that Fred has returned to Ashworth Golf and we expect his worldwide popularity will drive mass awareness for this iconic brand and our new line of stylish, high-performance apparel.”
Revered by passionate players since the Company’s debut in 1987, Ashworth, the original, authentic golf apparel brand, is once again invigorating a golf apparel market led by an innovative line-up of clothing engineered with proprietary fabrics that blend high-end natural yarns with advanced performance fibers.
The new innovative clothing line, which debuted at the 2023 PGA Show, blends a classic look with performance fabrics and includes several new polos and tees featuring next generation innovation fabric, including Soft-Tech,Natural Soft-Tech, Pebble Tech, and Dry Release. Each model is designed to feel super soft and incorporate strong performance attributes, with an elevated style and appearance that is synonymous with the design expertise of Ashworth President, and resident fabric alchemist, Eddie Fadel, who is pushing the boundaries and driving innovation. Developed with a shrewd understanding of the golfer’s movements, while tapping into the product development power of Newtimes Group’s global network, Ashworth Golf’s fall clothing line delivers style, full range of motion and comfort all day.
“Having the Newtimes Group engine behind us is our point of differentiation, and I feel like a kid in a candy store while tinkering with a mix of fabrics, fibers and yarns to create the new look Ashworth,” said Fadel. “As Ashworth re-emerges in the US market, we are all about making clothes that look better and feel better for golfers.”
Dry Release is designed to look and feel like complete cotton, while offering classic style with moisture wicking, UV protection, and four-way stretch for easy movement. The unique blend of poly, cotton and spandex offers the ultimate in easy care, wash and wear. Soft-Tech material is a super high-performance poly product, integrating some spandex for stretch, while featuring a unique construction – the size and quality of the yarn, and the weave to create an extra soft hand. For Soft-Tech print polos, extra care is taken to maintain softness during the printing process, controlling the temperature and using higher quality dyes.
The Natural Soft-Tech collection is a blend of bamboo and cotton with a touch of spandex. Bamboo has very strong, natural performance attributes including wicking, UV protection, and anti-microbial qualities. Pebble Tech is engineered for maximum breathability with the highest level of performance. By manipulating the knitting process, with special attention to yarn weight and twist, pebbled holes are produced for air-flow in the poly/spandex blend. The resulting subtle textured appearance gives the shirt a rich and elevated look while increasing breathability and comfort.
The Fall 2023 collection features several prints designed from a distinct Ashworth perspective centered on subtle and stylish, and created with discerning club members in mind, both on and off the golf course. Polos include updated icons from the Ashworth archives including the tipped collar/sleeve original, and a strong presentation of mid-layers, including a stand-out crewneck in performance fabric that blends in some Peruvian cotton for an elevated appearance, along with a selection of quarter-zips, and a fashionable, fun hoodie created for course play.
Ashworth Golf apparel is available at green grass shops nationwide and via https://us.ashworthgolf.com/. To follow the brand, check out its social media pages located at @ashworthgolf.
Ashworth Golf USA
Ashworth Golf USA is operated by North American Golf in partnership with Newtimes Brands as a licensee in the North American market. Ashworth’s leadership team includes early players in the brand’s growth, Eddie Fadel, and Kate Cunningham, SVP Sales & Business Development, who is also coming home, having served as Vice President for Global Tournaments for the brand in the late 90’s early 2000’s. Newtimes Brands is a division of Newtimes Group, a privately owned and operated major global apparel sourcing and development company.
About Newtimes Group of Companies
Newtimes Group specializes in the sourcing, product development and supply chain management of apparel, accessories, and home products for export to North America, Central America, South America and Europe. Over the last 60 years, Newtimes has grown to become one of the world’s largest professionally managed supply chain manager. Substantial investments were made over the last five years when the Group took on the additional role as a brand owner of Coldwater Creek, Bike Athletic, Robert Talbott, Brass Clothing and Encore by Idina Menzel.
