Iconic Brand Invigorates Golf Apparel Market with Innovative Clothing Line Engineered with Proprietary Fabrics that Blend High-end Natural Yarns with Advanced Performance Fibers
La Quinta, CA – As the rollout of Ashworth Golf continues, the iconic brand announced it will be exhibiting its innovative new apparel line at the 2023 PGA Buying & Education Summit (Booth # 406), July 31 – August 2 at the Omni PGA Frisco Resort and Monument Realty PGA District.
Building on the successful launch of the 2023 fall line, buyers and PGA Professionals will have a first look at the expanded spring 24’ selection featuring a wider range of styles, more color stories and a mix of new innovative fabrics never before seen in the golf industry.
The brand’s resurgence is backed by World Golf Hall of Famer Fred Couples and PGA TOUR star Tom Hoge (ranked #41 in the Official World Golf Rankings) as they are outfitted in new look Ashworth apparel – blending a classic look with performance fabrics – when competing on the PGA TOUR and PGA Tour Champions, as well as other professional events around the world.
Revered by passionate players since the Company’s debut in 1987, Ashworth, the original, authentic golf apparel brand, is once again invigorating a golf apparel market led by an innovative line-up of clothing engineered with proprietary fabrics that blend high-end natural yarns with advanced performance fibers. Adorned with the golfman logo, a new collection is designed to feel super soft and incorporate strong performance attributes, with an elevated style and appearance that is synonymous with the design expertise of Ashworth President, and resident fabric alchemist, Eddie Fadel, who is pushing the boundaries and driving innovation.
Developed with a shrewd understanding of a golfer’s movements, the next generation of Ashworth Golf apparel is also created with discerning club members in mind, while delivering style, full range of motion and comfort all day, both on and off the golf course.
Polos include updated icons from the Ashworth archives including the tipped collar/sleeve original, and a strong presentation of mid-layers, including a stand-out crewneck in performance fabric that blends in some Peruvian cotton for an elevated appearance, along with a selection of quarter-zips, and a fashionable, fun hoodie created for course play.
Ashworth Golf apparel is available at green grass shops nationwide and via https://us.ashworthgolf.com/. To follow the brand, check out its social media pages located at @ashworthgolf.
Ashworth Golf USA
Ashworth Golf USA is operated by North American Golf in partnership with Newtimes Brands as a licensee in the North American market. Ashworth’s leadership team includes early players in the brand’s growth, Eddie Fadel, and Kate Cunningham, SVP Sales & Business Development, who is also coming home, having served as Vice President for Global Tournaments for the brand in the late 90’s early 2000’s. Newtimes Brands is a division of Newtimes Group, a privately owned and operated major global apparel sourcing and development company.
About Newtimes Group of Companies
Newtimes Group specializes in the sourcing, product development and supply chain management of apparel, accessories and home products for export to North America, Central America, South America and Europe. Over the last 60 years, Newtimes has grown to become one of the world’s largest professionally managed supply chain manager. Substantial investments were made over the last five years when the Group took on the additional role as a brand owner of Coldwater Creek, Bike Athletic, Robert Talbott, Brass Clothing and Encore by Idina Menzel.