La Quinta, CA August 19, 2024 – Ashworth Golf is proud to announce the appointment of Andy Bell as its new Chief Executive Officer. Bell brings a wealth of experience and a proven track record of success to Ashworth.
Bell is recognized for his vast experience in the golf and apparel sectors over the last 30 years. His extensive experience includes senior leadership positions with Ralph Lauren, Summit Golf Brands and Jones Global Sports. Known for his ability to deliver operational excellence, strengthen brand presence and drive growth across multiple distribution channels, Bell will bring decades of experience to the Ashworth Golf team.
“I’m excited to return to the golf industry with the opportunity to lead the way for such an iconic golf brand. I’m blessed to be working with a very talented foundational team already in place and have the support of Alex and a world class organization in the Newtimes Group.” said Bell. “Ashworth was such a key component of the fabric of the golf community as I was growing up in the business. I’m humbled to have the opportunity to strengthen that legacy and introduce Ashworth to a new generation of golfers.”
In his new role at Ashworth Golf, Bell will focus on further elevating the brand’s presence in the market, enhancing product lines, and driving innovation to meet the evolving needs of today’s golfers. His deep understanding of the golf community, combined with his passion for quality and design, positions Ashworth Golf for continued success and growth.
“We’re thrilled to welcome Andy to Ashworth. His extensive experience in the golf industry and proven track record of driving growth make him the ideal leader to take our brand into the future. His expertise in wholesale expansion and operational excellence will be instrumental as we aim to elevate our market position and deliver exceptional value to our customers and partners” said Alex Angelchik, Managing Director of parent company Newtimes Group.
Ashworth Golf has been synonymous with premium golf apparel that marries performance and style. With Andy Bell at the helm, the brand is poised to strengthen its legacy while embracing new opportunities for growth and innovation.
Explore and learn more at ashworth-golf.com.
ABOUT ASHWORTH GOLF
Ashworth Golf is a renowned brand dedicated to providing premium golf apparel that blends performance, style, and comfort. Since its inception, Ashworth has been committed to designing products that meet the needs of golfers, both on and off the course. With a focus on quality craftsmanship and timeless designs, Ashworth Golf has established itself as a trusted name in the golf industry. Whether you’re a seasoned professional or a weekend enthusiast, Ashworth’s apparel is designed to enhance your game while ensuring you look and feel your best.
ABOUT NEWTIMES GROUP OF COMPANIES
Newtimes Group specializes in the sourcing, product development and supply chain management of apparel, accessories, and home products for export to North America, Central America, South America and Europe. Over the last 60 years, Newtimes has grown to become one of the world’s largest professionally managed supply chain managers with 50 offices throughout Asia, Europe, and the Middle East. Family-owned and operated, Newtimes Group places an emphasis on design and quality. Substantial investments were made over the last five years when the Group took on the additional role of acquiring and operating apparel businesses in a newly established Newtimes Brands division which includes Robert Talbott, Ashworth Golf, Bike Athletic, Coldwater Creek, and Soft Surroundings.
