ProQuip Golf named exclusive UK and Ireland distributor for iconic apparel brand
Ashworth is back in UK and Ireland golf stores for 2023 and beyond.
The iconic apparel brand and its Golfman logo will soon be seen on British and Irish fairways thanks to a new agreement between Ashworth owners YGM Group and ProQuip Golf.
Grahame Jenkins, Ashworth license manager, said: “Ashworth is making a long-awaited comeback in the UK and Ireland. The brand enjoyed tremendous success during the 1990’s and 2000’s and was the original, authentic luxury lifestyle choice for discerning golfers.
We’ve been away too long and now is the time to re-establish Ashworth as must-have golf wear in the UK and Ireland. ProQuip is the perfect distribution partner to help us reach our legacy audience, as well as win new market share. YGM and Ashworth is delighted to sign a long-term license agreement with ProQuip.”
Founded in 1981, ProQuip is one of the UK’s best-selling golf outerwear and apparel brands, and will now stock Ashworth polo shirts, quarter zips, hoodies, shorts and trousers.
L to R: Russell Brooks, general manager ProQuip Golf, Eddie Fadel president Ashworth USA, Paul Gerrard, national sales manager ProQuip – at 2023 PGA Show, Orlando
Russell Brooks, general manager at ProQuip Golf, said: “Everyone remembers Freddie Couples winning The Masters in 1992 wearing the original soft cotton Ashworth polos and the way the Golfman evolved into more than a brand. Ashworth became a lifestyle movement and a philosophy that golf is more than a game, it’s a way of life.
ProQuip is excited to be part of the next chapter in Ashworth’s golf heritage story and will reconnect British and Irish golfers with its modern aspirational clothing.”
The UK distribution deal also coincides with Ashworth’s reintroduction into the U.S market.
The brand unveiled its newest collections at the 2023 PGA Show in Orlando last month and has resigned PGA Champions Tour player Fred Couples and two-time PGA Tour winner Tom Hoge to staff apparel contracts.
“I am thrilled to be back with Ashworth Golf and once again wearing the Golfman logo as I represent this legendary apparel line,” said Couples. “Ashworth was right there with me when I won the Masters and it was part of my success during so many memorable victories. Golfers the world over love this brand.”
Ashworth’s new lines feature a modern-day version of the original cotton polos from Ashworth, combining technical fabrics with natural fibres.
Blending the highest quality cotton with performance microfiber enables Ashworth to enhance fit and all-day comfort, as well as the optimal amount of stretch as players move and swing.
ProQuip’s sales team will work across both territories to market Ashworth products to green grass retailers, hotel and resort courses and off-course accounts.
Ashworth UK and Ireland clothing collections will be available at retail from April 2023.
Retailers interested in stocking Ashworth should contact their ProQuip Sales agent or company Head Office via https://proquipgolf.net/contact-us/
Media Enquiries
Matthew Moore
Matthew Moore Consulting Ltd
Tel +44 (0)7791 798 185
E-mail matthew@matthewmooreconsulting.com
Picture Caption
- Featured above: Fred Couples resigns as Ashworth staff player and brand ambassador – credit Ashworth USA
NOTES TO EDITORS
ProQuip Golf is a British golf clothing company.
Founded in 1981, in North Berwick, Scotland, the company represents the highest standards in performance golf weatherwear, providing golfers across the globe with innovative technical garments to cope with every type of weather condition.
Over the past four decades, ProQuip has grown to become one of the world’s leading innovators of lightweight golf weatherwear, supplying thousands of golfers every year – men, women and children – with the best performance products, whether that be award winning waterproof rain suits or the brand’s Pro-Tech collection of Spring Summer technical apparel.
ProQuip is one of the highest profile clothing brands in the world of golf and is proud to have been the Preferred Supplier to 20 Ryder Cup teams – European and American – more than any other golf apparel brand.
