One of the big talking points in golf today concerns attracting more women to take up the game of golf. This is particularly of great importance as Asia is a major marketplace for the growth of the women’s game given the dominance of Asian women on the LPGA Tour.
The 2022 Asia Pacific Golf Summit (APGS 2022) is proud to announce that it has secured the participation of Dr. Deborah M. Gray, a top Professor of Marketing at Central Michigan University where she teaches marketing strategy in the MBA programme.
“As an avid golfer, her research focuses on women’s use of golf for building their networks and enhancing their careers. Her research findings suggest that golf should be adopted as a formal part of diversity equity and inclusion training in organizations where golf is played for business,” explained Mike Sebastian, the producer and owner of APGS 2022.
Professor Gray’s consulting activities include teaching sales managers how to integrate golf into their professional development programmes and she has done consulting for companies like Bosch, USA where she worked with the Woman@Bosch Business Resource Group.
She is a featured author in the booked titled “Selling on the Green: The Art of Building Trusted Relationships and Growing your Business on the Golf Course.”
Dr. Gray also teaches an undergraduate study abroad class every year in Scotland, United Kingdom called “Selling on the Green: Intercultural Business Communication in Golf.” Students learn about the historic and cultural ties of golf to Scotland and they practice international golf networking skills while golfing on some of the most culturally significant and historic golf courses in the world.
APGS 2022 will be staged at the multi-billion-dollar Hoiana Resort & Golf in the UN Heritage city of Hoi An, Vietnam from November 1 – 3.
Delegate registration is now open at: https://registration.asiapacificgolfsummit.com/event/asia-pacific-golf-summit-2022
APGS 2022 – The 14th edition. One Of The Industry’s Best!
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