HUNTINGTON BEACH, Calif. — DUNLOP SPORTS AMERICAS® is proud to announce the latest golf footwear model in partnership with ASICS North America – the GEL-ACE PRO M STANDARD.
“These [GEL-ACE PRO M STANDARD] golf shoes are tremendous in providing a solid foundation for my swing,” said Srixon staffer and major champion Hideki Matsuyama. “The comfort and support are unmatched and have played a pivotal part of my success out on Tour.”
ASICS golf shoes are known for comfort, and they’re designed with inspiration from ASICS popular running shoes. The GEL-ACE PRO M STANDARD shoes are no different as they are built to deliver outstanding feel and stability over the course of every round.
The ASICS GEL-ACE PRO M STANDARD feature an X-Shaped TPU Trusstic that extends from the rearfoot to the forefoot for added support during the golf swing. Proflex Spikes strategically placed on the widest part of the sole provide stability and grip where needed most, while Flex Grooves enhance rotation during the swing and makes for easier walking around the course.
Meanwhile, a refined waterproof upper section is constructed with soft synthetic leather to withstand any weather conditions. ASICS GEL™ Technology increases shock absorption and is strategically placed for maximum comfort under the heel. It delivers more reliable cushioning than traditional midsole foams over the life of the shoe.
Key Technologies
- Lightweight Framework and Flexibility: With ASICS FlyteFoam® providing lightweight shock absorption and all-day comfort, the Flex Groove provides flexibility where you need it most.
- Flexible Waterproof Upper: Constructed with synthetic leather to keep your feet dry, even in the wettest conditions.
- Supportive Fit: Featuring TPU Trusstic wrapping through the mid-sole and an X-Shaped Trusstic on the sole, the GEL-ACE PRO M STANDARD golf shoes support every move on the course.
- Golf Specific Tooling: The traction sole pattern places spikes exactly where they need to be for stability during the golf swing and traction while walking. Also, GEL Technology cushioning provides increased shock absorption for better all-around comfort.
In addition to the release of the new GEL-ACE PRO M STANDARD, Dunlop Sports Americas announces the introduction of two new color options for the GEL-COURSE DUO BOA: White/Black and Black/Black. With a new and improved waterproof mesh lining, the new GEL-COURSE DUO BOA shoes will help your feet stay dry, while maintaining their signature Asics comfort.
Retail Information and Pricing
GEL-ACE PRO M STANDARD
Pricing: $199.99
Sizes: Men’s: 7-12, 13, 14
Colors: White/Black, Black/Pure Silver
U.S. Retail Launch Date: May 25, 2022
GEL-COURSE DUO BOA
Pricing: $179.99
Sizes: Men’s: 7-12, 13, 14
Colors: White/Black; Black/Black
U.S. Retail Launch Date: May 25, 2022
ABOUT Dunlop Sports Americas:
Based in Huntington Beach, CA and Greenville, SC, Dunlop Sports Americas (DSA) is the North American subsidiary of Sumitomo Rubber Industries, Ltd. We manufacture and sell premium golf and racket sports equipment to players of all skill levels under a portfolio of brands: Dunlop, Srixon,
Cleveland Golf, and XXIO. DSA is also a licensed exclusive distributor of ASICS golf footwear. Our unique global sales network and infrastructure in R&D, manufacturing, and material science elevates our brands onto a global stage where we encourage players from around the world to experience our incredible products. For more information, please contact Noelle Zavaleta at noellezavaleta@srixon.com.
ABOUT ASICS AMERICA CORPORATION
ASICS, an acronym derived from the Latin phrase, Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body.” Staying true to the philosophy by which it was founded, every ASICS innovation, every concept, every idea is intended to create the best product. Our mission is to become the number one brand for the sports enthusiast. To accomplish this, we pledge to continue to make the best product; striving to build upon our technological advances and pushing the limits on what we can learn from the body and its needs in athletic gear. We pledge to bring harmony to the body and soul.
