A Fifth Serving of The Little Book of Big Golf Promotions, is a new marketing book by author and Haggin Oaks Golf Super Shop retailer, Ken Morton, Jr.
Phoenix, AZ- At a time when the number of golfers has exploded during the pandemic and golf equipment sales are setting record numbers, the Association of Golf Merchandisers (AGM) is doubling down on retail with the publication of their newest book, A Fifth Serving of The Little Book of Big Golf Promotions. Written by Ken Morton, Jr., co-owner of Morton Golf and operator of the award-winning Haggin Oaks Golf Super Shop in Sacramento, CA., A Fifth Serving of The Little Book of Big Golf Promotions offers over 300 promotional concepts to increase a golf shop’s experiential retail plans and promotional calendar for 2021 and beyond. This is the fifth installment of The Little Book of Big Golf Promotions series which has now shared more than 1,500 promotional ideas and is included as an added perk of membership to the AGM.
With online megastores and manufacturers all seeking to entice consumers to shop direct, retailers need to step up their game to attract consumers into their doors. According to author, Ken Morton, Jr., “There are lots of different kinds of promotions. There are ones that entertain, ones that intrigue, ones that educate and ones that excite. They hit on all different kinds of senses. For most individuals, the buying process is a purely emotional and an impulsive one. If they see something they like, they buy it. Promotions tap into this part of the brain. They create a certain level of excitement, an added level of interest.”
A Fifth Serving of The Little Book of Big Golf Promotions will better your retail business and is a must-have in the golf industry, although ANY retail industry can benefit from the promotional ideas found inside. To learn more about the benefits of the Association of Golf Merchandisers and to receive your complimentary copy of Ken’s new book once joining the AGM, visit https://payhip.com/b/rjOG.
About the Association of Golf Merchandisers
The Association of Golf Merchandisers is an international, professional organization of golf-related merchandisers and vendors. Members include buyers, merchandisers, golf professionals, students, club managers, owners and suppliers to the golf industry. Headquartered in Phoenix, Arizona, the AGM is a 501(c)(3) not-for-profit corporation founded in 1989 and governed by a 19-member volunteer Board of Directors. The AGM mission of education is to educate, elevate and enhance the golf retail experience.
More than 1,000 individuals representing private, public, resort and off-course golf specialty stores and students are active members of the AGM. Members of PGA of America and PGA of Canada comprise over 30% of the membership. AGM members are responsible for over 1,500 facilities and merchandise sales in excess of $750 million annually. Additionally, over 150 Vendor Partners participate and through their membership, they support AGM retail-related educational programs and networking events. Visit http://agmgolf.org/ for more information.
About the Author
Ken Morton, Jr. handles the retail and marketing day-to-day operations for Morton Golf LLC which operates the Haggin Oaks Golf Complex, America’s most awarded golf facility. Ken has become an active voice in the golf industry through his work in education and the Association of Golf Merchandisers. He has given seminars to PGA sections and AGM groups and is a contributing writer to many golf publications, including The Merchandiser, Golf Business, Golf Today and more. Under his guidance, the Haggin Oaks Golf Super Shop has won the Golf Digest/Golf World Business Top 100 Golf Shop Award every year since its inception. His creative promotional and event ideas have garnered national attention. In 2000, he was named as one of the 40 most influential people in golf under the age of 40 by GolfWeek Magazine. He was also a Board of Directors member of the AGM and in 2001, won their Excellence in Education Award. In January of 2006, he became the organization’s President. In 2006, his book The Little Book of Big Golf Promotions was published and has become the leading industry resource for marketing and promotional concepts. He followed it up with The Little Book of Big Golf Promotions II- A Second Helping in 2009, The Little Book of Big Golf Promotions III- A Third Helping in 2011 and The Little Book of Big Golf Promotions IV- A Fourth Helping in 2019. He also writes for several country music publications including That Nashville Sound, Nashville Scene, The 9513, Saving Country Music and Engine 145. He has helmed the annual Morton Golf Foundation fundraiser, the Golf & Guitars Music Festival, since its inception, raising over one million dollars for charity to date.
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Media Contact:
Desane Blaney, AGM Executive Diector- desane@agmgolf.org – office: 602-604-8250
Jennifer Morton, AGM Marketing Manager – jennifer@agmgolf.org – office: 916-871-2709
