Hello golf stakeholders:
We now have 3 of golf’s 4 core months (May-Aug) in the books with rounds gains for both May & June and July, in our crystal ball, looking like a slight up against unfavorable weather. That only leaves August to successfully navigate in the Amen Corner version of each season.
Publisher Jim K. gets the lead article this month and he uses it to discuss a relatively recent challenge for golf course operators: “How do we manage this fortunate period of pricing power after decades of discounting and rate races to the bottom?” He has the benefit of our Golf Market Research Center (GMRC) subscribers and their collective and individual results across varying pricing strategies this year as a living learning lab and shares 3 examples of how they’ve approached pricing in ’23.
Contributing Editor Stuart Lindsay had the opportunity to play a wide range of golf facility types in the previous month, several of which he had past experience with and one that he actually helped put in the ground. That, in conjunction with a speaking engagement and trading notes with the Golf Course Builders Association of America at the Grand Geneva, gave him observations about changes in courses over time and how they can be dramatically improved or drift into decay.
See below for the headlines to each of our recurring sections from the regional July weather impact map to Comings & Goings (always entertaining commentary). Per the opening line, we’ve already compiled the July rounds “preview”, courtesy of our GMRC subscribers, and it suggests that we’ll see rounds offsetting a slight decline in weather while Golf Revenue continues to the Energizer Bunny and moving up at a higher pace than demand which should translate into the daily double of higher Utilization and RevpAR. If you want to know those numbers on a regular basis, you can either participate in in GMRC (course operators) or sign up for a Publications Membership (everyone else).
If you know of associates who would benefit from the topics and insights covered in this issue, feel free to forward this email and encourage them to register on the Pellucid website (http://www.pellucidcorp.com/news/elist) to join the discussion and healthy debate.
We also continue to spread the word on Pellucid’s next-generation golf course database. The Internet Golf Database (IGDB), provided by Apparation LLC, is the industry’s most complete, accurate, accessible and useful golf industry directory. IGDB, along with Pellucid’s proprietary extensions, powers Pellucid’s Golf Local Market Analyzer, the Top 25 US Golf Markets Scorecard and the GMRC. For more information on high-value IGDB subscriptions options, contact Apparation at mike.dickoff@apparationllc.com.
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