Rocklin, CA – This August, the Association of Golf Merchandisers (AGM) continues to deliver timely, practical education designed to help golf retail professionals strengthen every aspect of their operation. From building an engaging social media presence and improving cash flow to refining purchase order processes and elevating the member experience, this month’s webinar lineup provides actionable strategies that support both day-to-day success and long-term growth.
Attendees will gain valuable insights from industry experts on how to leverage social media as a powerful marketing and sales tool, uncover opportunities to improve financial performance through smarter business practices, and implement purchase order systems that enhance organization, inventory management, and vendor accountability. August’s programming concludes with a thought-provoking session on service leadership, exploring how the most meaningful member experiences are created through effective communication, ownership, and intentional problem-solving when challenges arise.
Together, these sessions offer a balanced blend of marketing, financial management, operational best practices, and leadership development, equipping golf retail professionals with practical tools they can immediately apply to strengthen their business, elevate the customer experience, and lead with confidence.
The upcoming webinars are complimentary for AGM members and registration for non-members is available for $25 per session. As part of AGM’s commitment to continuous education and professional development, PGA members are eligible for 1 education credit for each webinar, while LPGA members can earn 2 credits of education per webinar. PGA of Canada Class ‘A’ members eligible for credit toward the Golf Operations Specialization: live attendees will receive 1 credit for a 1-hour webinar.
August Webinars:
Merchandising Meets Marketing: Building A Social Media Presence – Jessica Bergen
Date: Wednesday, August 4, 2026
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Jessica Bergen, Marketing Consultant at JB Digital
Description: Social media is a vital tool that every golf merchandiser should be leveraging regardless of retail environment, brand mix, or comfort level with content creation. This session will equip AGM members with the practical tools needed to confidently build and manage a strong social media presence. Attendees will learn how to define clear content pillars that align with their retail goals, effectively showcase products and in-store experiences, and create high-quality content efficiently. Whether just getting started or looking to elevate their approach, this session provides actionable steps to turn social media into both a powerful sales driver and a compelling digital storefront.
Key Takeaways:
- Learn how to define clear content pillars that align with your retail goals so your social media presence feels consistent, intentional, and on-brand
- Discover effective ways to showcase products, promotions, and in-store experiences that drive engagement and inspire purchasing
- Gain practical tools to create high-quality content more efficiently, turning social media into a reliable sales driver and digital storefront
Registration: https://pci.jotform.com/form/261345018075150
Three Tweaks to Improve Cash Flow – Dan Jablons
Date: Wednesday, August 12, 2026
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Dan Jablons, Owner of Retail Smart Guys Description Want more cash? Of course you do. But how can you get more cash out of your business? Dan Jablons of Retail Smart Guys shows you 3 things that you can adjust in your business to help you free up significant dollars and improve your cash flow.
Key Takeaways:
- Learn three actionable adjustments that can quickly boost your store’s cash flow
- Discover how smarter inventory and expense management can free up hidden dollars
- Gain practical tools to strengthen your financial position and improve daily operations
Registration: https://pci.jotform.com/form/261345104130138
Back to Basics: Purchase Order Best Practices – Justine Cook
Date: Wednesday, August 19, 2026
Time: 4:00 PM EST / 1:00 PM PST
Presenters: Justine Cook, AGM Director of Membership and Education
Description: Gain a clear understanding of how to create, manage, and track purchase orders with precision and confidence. This session will walk attendees through key steps in the purchase order process—from initial planning and order entry to tracking, receiving, and post-season review. Learn how to use purchase orders as a powerful tool for budgeting, inventory management, and vendor accountability. Attendees will leave with actionable strategies and standardized practices to streamline operations, prevent costly errors, and maintain strong control over their retail performance.
Key Takeaways:
- Learn proven strategies for creating and managing purchase orders that support accurate budgeting and inventory control
- Understand how to organize, track, and analyze purchase orders throughout the buying cycle to improve efficiency and reduce errors
- Develop consistent purchase order standards that strengthen vendor accountability and streamline communication across your retail operation
Registration: https://pci.jotform.com/form/261345291433151
Court Three: Where the Standard Becomes Real – Brett Mucheck
Date: Wednesday, August 26, 2026
Time: 4:00 PM EST / 1:00 PM PST
Presenter: Brett Mucheck, General Manager at The Hills Club
Description: The best member experiences are not created when everything goes according to plan. They are created in the moments when it does not. Court Three is the space between the polished shop floor and the systems behind it, the delayed special order, the frustrated guest, the overwhelmed teammate, the member who needs more than the policy can answer. This session will challenge golf retail professionals to see those moments differently, not as interruptions, but as opportunities to build trust, loyalty, and a culture people can feel. Brett Mucheck will share practical, immediately usable tools for creating stronger interactions, owning the next step, recovering when things go wrong, and making sure no member or guest feels lost inside a problem. Because the standard is not proven when the day is easy. It becomes real in Court Three.
Key Takeaways:
- Recognize the everyday moments where service, culture, and leadership are actually decided
- Ask better questions and hear what is underneath the initial request
- Move from task ownership to experience ownership
- Use policies with judgment instead of hiding behind them
- Create clarity when something goes wrong by communicating what happened, what happens next, and who owns it
- Build stronger habits around follow-through, recovery, recognition, and accountability
Registration: https://pci.jotform.com/form/261346042879160
About the Association of Golf Merchandisers
The Association of Golf Merchandisers (AGM), a leading global professional organization, boasts over 900 buyers and 200 vendors committed to advancing the golf merchandising industry. Recognized for excellence, AGM aims to elevate retail standards, enhance industry relationships, and deliver continuous education. Our focus lies on key metrics, visual merchandising, promotions, and buying strategies, fostering profitable collaborations between golf retail buyers and vendors.
For more information, visit https://agmgolf.org/membership-2/
Media Contact: For media inquiries, contact: Megan Fidler, AGM Director of Marketing – megan@agmgolf.org – 916-717-4138
