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Dixon Golf: Introduces its on-course program, the Dixon Challenge, into four new markets. The program helps to raise money for charity, as well as helping on-course distribution and support.

Imperial Headwear: Extends its partnership with the PGA Tour to include New Era-branded caps. The New Era caps offered will feature the proprietary ball marker technology and will be available this month.

Golf Channel: Announces the PGA Tour Kickoff Sweepstakes, which runs through Jan. 24 and gives viewers the opportunity to win one of three 2011 Hyundai Equus and other prizes. Viewers must tune in to the tournament telecasts of the first three PGA Tour events – the Hyundai Tournament of Champions, the Sony Open in Hawaii and the Bob Hope Classic – to participate.

CourseTrends: To design and host the website, email marketing and e-commerce for Marquette Golf Club of Marquette, Mich.

Cleveland Golf: Signs U.S. Ryder Cup member Jeff Overton to an endorsement deal. Terms of the agreement were not released, but Overton is expected to play a full line of Cleveland Golf product.

Crescent Systems: Chosen by recently-opened Metamora Fields in Metamora, Ill., to provide the club with software solutions.

National Golf Course Owners Association: To award Congressional Country Club in Bethesda, Md., site of this year’s U.S. Open, the 2011 Jemsek Award for Golf Course Excellence. The award will be presented at the association’s annual conference on Feb. 9.