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The Golf Wire

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Positive Winds Of Change For Abacus

Abacus: Expanding to a lifestyle brand that is suited to being worn away from the golf course, and announces plans to market in the United States.

Wilson Golf And The 2010 Masters Golf Tournament

Wilson Staff: Jeff Eckhoff of Sioux Falls, S.D., won the “Walk Augusta” promotion and received third- and final-round tickets to the Masters. Eckhoff had the opportunity to follow Wilson Staff tour pro Ricky Barnes.

TaylorMade Launches Burner Irons Promotion This Week

TaylorMade-adidas Golf: Launches a retail promotion with its best-selling Burner 2009 irons. Any consumer who purchases a set of Burner irons through June 30 will receive $100 in “Burner Bucks,” which can be used toward the purchase of TaylorMade equipment and/or balls.

Golf Channel: Debuts the six-part “Donald J. Trump’s Fabulous World of Golf” tonight at 9 ET. Trump plays host to celebrities, athletes and professional golfers at his worldwide golf properties as they compete head-to-head for their favorite charity. In tonight’s opener, NFL Hall of Famers Jerry Rice and Lawrence Taylor compete. … R2C Group: Releases a new 30-minute television advertising campaign for Bushnell Golf featuring the Tour V2 laser rangefinder. The campaign will air on Golf Channel and ESPN, and features instructor Stan Utley.

https://thegolfwire.com/215785-2/

Iowa Golf Hall of Fame: Class of 2010 induction scheduled for June 3 at Glen Oaks Country Club in West Des Moines, Iowa. The inductees will be current Champions Tour player Lonnie Nielsen, PGA Tour instructor Mike Bender, two-time Iowa PGA Professional of the Year Jim Hasley and golf turf industry leader Steve Tyler. In the historical category, former Des Moines area club professional Jack Hall and 1920s era amateur Bob McKee will be inducted. … Massachusetts Golf Association: David Colt returns as the official photographer for all MGA majors and The First Tee of Massachusetts events. … Troon Golf: Announces appointments in its Europe, Middle East and Africa division -Jon Schauder as director of business development, EMEA; Francois Monnet, as finance director; Scott McCaw, director of golf at Abu Dhabi Golf Club; Moustafa Elrefaey, executive chef at The Allegria Golf Club, Egypt. … First Tee of the Triangle: Names Brandon Baker as new director of programs for the Raleigh, N.C., organization. … Northern California Golf Association: Launches an intro membership in an effort to increase participation and ensure members enjoy golf for a reasonable price. For $36, new members will have all the benefits of NCGA membership including reduced rates at Poppy Hills in Pebble Beach and Poppy Ridge in Livermore, benefits and discounts at nearly 80 golf courses that are part of the NCGA Member Advantage program.

https://thegolfwire.com/215786-2/

Graphite Design Reports On The Growth Of Its Tour AD DI Shafts On Tour

Graphite Design: New Tour AD DI shafts now account for more than 30 percent of its Tour AD shafts used on the PGA Tour. “We designed this shaft to deliver players to the next level in shaft performance and create an impressive impact on their games and we feel we have succeeded in that mission,” said Tak Yamada, vice president of sales and marketing, Graphite Design.