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Adidas Eyewear launches its new 2010 men’s golf-specific sunglasses, the retego. The line was designed in collaboration with PGA Tour player Justin Rose and features a modern, athletic style.

Adidas Golf debuts its new Tour360 4.0 golf shoe at this week’s Justin Timberlake Shriners Hospitals for Children Open. The shoe brings golfers lower to the ground for improved overall balance, weight transfer, stability, power and consistency.

Pukka Headwear announces a licensing contract with the National Breast Cancer Foundation through its Caps for a Cause Program. The program enables courses and corporate partners to show their support by placing the signature pink ribbon on any Pukka cap.

Golf World and the Association of Golf Merchandisers partner to streamline the entry process for their two industry award programs – Golf World’s 100 Best Golf Shops and the AGM’s Front Nine Awards. Although both awards will share a common entry form, each program will continue to have its own set of judging criteria.

Imperial Headwear announces the hiring of Fran Boone as a golf sales representative for the territories of Kentucky and Tennessee.

Sligo Wear, maker of fashion-forward performance golf apparel, announces that its collection of apparel and accessories is now available at Golf Galaxy locations in the United States.

Canadian-based Sundog donates its Hunter Mahan H Drive Old Glory sunglasses to the seven-member U.S. World Golfers Championship team.

AHEAD reports that bookings for 2010 are up versus last year in both headwear and apparel. Booking is up versus previous year with the new performance polos and outerwear leading the way in apparel. AHEAD added apparel to its product line in 2004.

Just Fore You, maker of golf-inspired jewelry, will donate 10 percent of sales of all pink-opal Tee & Ball Bangle bracelets and rings to Susan G. Komen for the Cure.

Imperial Headwear reports that it outfitted the International Presidents Cup team, which lost 19.5-14.5 to the Americans.