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The Golf Wire

Covering the business of golf!

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Nike simplifies purchasing process

Nike Golf introduces NikeFIT (Functional Innovative Technology). NikeFIT articulates the benefits of Nike Golf’s performance fabrics so that golfers can better understand how each of the technologies work.

BRIEFLY

LPGA player and World Golf Hall of Fame member Beth Daniel has been named a Tour Captain of the LPGA-USGA Girls Golf program of Palm Beach County, Fla. Daniel will be a key role model for local Girls Golf members, interacting with the girls and providing one-on-one assistance during programs and activities to help develop their golf games. There are approximately 40 LPGA players currently serving as Tour captains for the LPGA-USGA program. … North American Media Group and the PGA Tour announce that Jim Nugent has been named publisher of PGA TOUR Partners magazine. In his new role, Nugent will direct all advertising sales efforts and lead the brand vision of the magazine. … The Golf Channel will air live coverage of the LPGA’s season-opening SBS Open, Thursday-Saturday, beginning at 6:30 p.m. ET. The Golf Channel will also air live coverage of the opening two rounds of the Nissan Open, Thursday and Friday from 3-6 p.m. ET. … Rain Bird announces the addition of Paul Roche to its golf division in the role of national specification manager. In this position, Roche is responsible for the development and management of key relationships with architects, irrigation designers and contractors serving the golf market. … Devinshire Land Development names Burt Baine as general manager of the private, gated Queens Gap residential community being developed in Rutherfordton, N.C. Baine will assume his new position on Feb. 20 and will lead the development team, as well as the sales organization for the project. … North & West Coast Links Golf, an Irish links golf marketing specialist, announces that Ardglass Golf Club, located in Northern Ireland, has joined its group. … Standard Golf Co. adds its new Bag Stand to its 2007 product lineup.

Jencess Software & Technologies

Jencess Software & Technologies installs its Email Marketing Manager at the Northlands Golf Course located in North Vancouver, Canada.

Infiniti Golf Introduces New Line of Wedges

Infiniti Golf announces its new line of wedges, the IP-3. The wedge is reportedly set apart from other golf wedges by the "tour-style" porting near the toe of the wedge. These ports, drilled toward the toe, remove weight to provide better feel and balance, along with a lower trajectory.

Cleveland Golf Introduces New W-series Line

Cleveland Golf introduces its latest W-Series line of women’s equipment. This new W-Series HiBore product line

incorporates all of the same benefits as the men’s lines, but these clubs have been specifically designed for women.

Sunderland introduces New Polartec Fleece Jacket

Sunderland introduces its new Polartec fleece jacket, incorporating its unique Complete Mobility Design (CMD). This new jacket is reportedly four times more wind resistant than traditional fleece, but highly breathable for increased comfort.