Shoemaker Ecco announces a widespread promotional campaign that includes its first-ever U.S. network television commercials highlighting the company’s status as the official footwear supplier of the AT&T Pebble Beach National Pro-Am. In cooperation with key retailers, the company is also sponsoring contests coinciding with the tournament.
Seth L. Knight, III Elected President at Georgia State Golf Association Annual Meeting New Members of Executive Committee, Board of Directors Also Announced
Seth L. Knight III was elected president of the Georgia State Golf Association during the annual meeting held Jan. 27. The president’s term is for one year, with an option for a second one-year term in 2008.
Bentley Kinetics Records 500 K-Vest Demos At 2007 PGA Golf Show
Bentley Kinetics Inc. reports that it conducted more than 500 product demonstrations with golf professionals during the recent PGA Merchandise Show in Orlando, Fla.
Desert Launch Update
The Long Drivers of America reports on its season-opening Desert Launch.
Lamkin Grips Deliver Back-to-Back Wins
Lamkin reports that the winners of the Commercialbank Qatar Masters used its Crossline grips.
Omega Title Sponsor Of The Mission Hills World Cup
The International Federation of PGA Tours announces that Omega agrees to become title sponsor of the Mission Hills World Cup in China through 2018.
Hilldale Golf Course Upgrades to Legendary Marketing’s Golf Marketing Commander Product for Integrated Marketing and Web Solutions
Hilldale Golf Course in Hoffman Estates, Ill., upgrades to Legendary Marketing‘s new Golf Marketing Commander product.
Number One Brand Starts Off New Year On Right Foot
Champ Spikes reports that the winner of the Commercialbank Qatar Masters wore its Stinger spikes, while the winner of the Buick Invitational wore the Cermec spike.
VCT Makes News with its LoyaltyBuilder E-Publishing Service
VCT adds the LoyaltyBuilder e-newsletter publishing service to its list of marketing solutions. The service helps gap member communications and club marketing.
TaylorMade Tour Staff Professionals Retief Goosen and Fred Funk Register Victories While Using the TaylorMade TP Red Golf Ball
TaylorMade tour staff players Retief Goosen and Fred Funk won on the European and Champions tours, respectively, playing the TP Red golf ball.
Golf Pride Clenches Number One Grip Choice At Buick Invitational
Eaton Corp. reports that, according to the Darrell Survey, 82.7 percent of the field at the Buick Invitational played Golf Pride grips.
A really big show
Nick Price Apparel reports record sales at last week’s PGA Merchandise Show in Orlando, Fla. The company launched its full sportswear line at the Show.
BRIEFLY
The Professional Golfers Associations of Europe introduces its PGAsE Prestige Collection and a new Corporate Partnership arrangement. A limited number of distinguished courses and resorts around the world are being invited to join the Prestige Collection, which ensures visitors to the courses and resorts a "Stamp of Excellence," a high standard of accommodation, service and golfing experience.
Introducing Epic Featuring Patented Nanofuse Technology
Grafalloy introduces a new shaft technology, Epic, featuring proprietary Nanofuse Technology. The company’s Research and Development directive was to create a shaft technology combining the very best performance benefits of a steel shaft with the lightweight and feel advantages of graphite.
Woods Wins Fifth Buick Invitational, Seventh Consecutive on Tour to Stay in Pursuit of Byron Nelson’s Record
Tiger Woods began his 2007 season by winning his seventh consecutive PGA Tour title and his fifth Buick Invitational victory. Included in his bag was Nike Golf‘s 15-degree SasQuatch 2 fairway wood, along with the SasQuatch Tour driver, a 19-degree Ignite T40 fairway wood, Nike Blades, 56- and 60-degree Nike wedges, and the improved Nike One Platinum ball.
Kraft Nabisco Championship Invites Top Amateurs, Professionals To Rancho Mirage For 2007 Tournament
The Kraft Nabisco Championship announces that sponsor invitations have been extended to six of the nation’s top amateur golfers and seven of the world’s leading professional golfers, including 17-year-old Michelle Wie. The 2007 Kraft Nabisco Championship will be held March 26-April 1 in Rancho Mirage, Calif.
Putnam National Upgrades to Legendary Marketing’s Golf Marketing Commander Product for Integrated Marketing and Web Solutions
Putnam National in Mahopac, N.Y., upgrades to Legendary Marketing‘s new Golf Marketing Commander product.
Nick Price Apparel Reports Record Sales At 2007 PGA Show
Nick Price Apparel reports record sales at the PGA Merchandise Show in Orlando, Fla., Jan. 25-27.
Columbus’ Richard Wilson Receives GSGA’s Bill Todd Award
Richard Wilson was named the recipient of the Georgia State Golf Association‘s Bill Todd Award, the highest honor bestowed upon a GSGA volunteer.
Funk Jumps To Third In Charles Schwab Cup Standings With Record-Breaking Win At Turtle Bay Championship
Fred Funk jumped to third in the Charles Schwab Cup standings with his record-breaking 11-shot victory at the Turtle Bay Championship. Hale Irwin continues to lead the Charles Schwab Cup with a 41-point lead over Tom Kite.