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The Golf Wire

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Ashworth Has Golf Channel’s Back

Ashworth Golf: Chosen as the apparel provider for Golf Channel on NBC and Golf Channel during their PGA Tour tournament coverage for 2013. All in-booth talent, on-course analysts and interviewers during the coverage of the PGA Tour, Champions Tour and Web.com Tour will wear Ashworth.

PGA Golf Exhibitions Announces Official Apparel Suppliers

PGA Golf Exhibitions: Announces its apparel suppliers for the PGA Merchandise Show management team. Through Jan. 22, PGA Show team members wore Cutter & Buck, Greg Norman Collection, Nike Golf, Peter Millar, Straight Down and Under Armour; today, Wednesday, during the PGA Show Outdoor Demo Day, Adidas and Sunice; and during PGA Show days, Jan. 24-26, Brooks Brothers, Hugo Boss and Polo.

Pukka Ready To Celebrate 10th Anniversary

Pukka: To kick off 10-year anniversary celebration with its annual Pukka Pong Party and the introduction of new seasonal custom headwear at the PGA Merchandise Show.

Kaenon’s Gay Wins Humana Challenge

Kaenon: Tour staffer Brian Gay won the Humana Challenge after a three-man playoff. Gay wore the Kaenon polarized Jetty sunglass.

Back 9 USA To Debut Spring In Orlando

Back 9 USA: To debut its spring 2013 line of branded and custom headwear and apparel, as well as its vintage custom and collegiate head covers, at the PGA Merchandise Show.

Martin Golf Readies For Spring

Martin Golf Apparel: Unveils its new spring 2013 collection. The second of four offerings of the collection is now available for delivery, and this offering will continue the color palette stories of the Riviera and Costa del Sol.

New Trion:Z Boost Wristband Awaits

H2 Golf Co.: To introduce the new Boost Wristband by Colantotte Trion:Z at the PGA Merchandise Show. The wristband is the next generation of silicone wristbands from Trion:Z, following the recently introduced Flex Wristband and Active Series as being both water and sweat resistant.

River’s End Trading Co. Unveils Innovation

River’s End Trading Co.: Introduces a pocket embroidery innovation that creates a wider embroidery field on the pocket of a woven shirt. Actual corporate logos can now be added where only monogramming and initialing was previously possible.

Take A Walk In Golden Bear’s Shoes

Allen Edmonds Shoe Corp.: Collaborates with Jack Nicklaus on the Jack Nicklaus Signature Golf Line, a comprehensive line of golf shoes and golf-related products.

PGA Merchandise Show Education Conference

January 23 – January 25 | The PGA Education Conference has been transformed into a multi-dimensional program to provide unprecedented professional…

Clicgear Supports “The Dan Plan”

Clicgear USA: Announces its sponsorship of Dan McLaughlin, who is attempting to become a professional golfer. McLaughlin’s “The Dan Plan” project is inspired by K. Anders Ericsson, professor of Psychology at Florida State University and whose studies have found that in order to excel in a field, roughly 10,000 hours of “stretching yourself beyond what you can currently do” is required.

Golf Datatech Releases First-Ever “Golfer Reaction” Study On Anchor Ruling For Putters

Golf Datatech: Releases a study that evaluated the reaction of serious golfers to the U.S. Golf Association’s proposed new ruling that would prohibit anchoring the putter to the body while making a stroke. The study reports that a majority of golfers surveyed feel that their game will not be impacted by the rule, while the small percentage who use a long putter will continue to play regardless of the ruling.