Ben Hogan Golf Equipment Company Debuts Precision Milled FORGED Putter Line

Iconic Brand’s First Putter Introduction in Nearly 15 Years; Forging Process Creates Unmatched Feel
and Consistency on Putter Face for Ultimate Distance Control and “Trueness” on Every Roll

(Additional photos available upon request)

Fort Worth, Texas – March 18, 2019 – Ben Hogan once said, “there are no shortcuts in the quest for perfection.” Today, Ben Hogan Golf Equipment Company, the brand founded by the legendary golfer in 1953, introduced its first putter line in nearly fifteen years with the release of a Precision Milled FORGED putter line.

The new CNC precision milled putters are crafted from soft, 1020 carbon steel in a multi-step forging process that strengthens and purifies the molecular structure of the metal. True forging refines and tightens the grain structure of the steel and provides for uniform density across the entire face.  This eliminates hot spots, or dead areas,  and results in unparalleled feel, consistent distance control and “trueness” on every roll.

Complementing the unique design features of the new Ben Hogan Precision Milled FORGED Putters, which are available in four (4) traditional head models with clean, elegant lines, is a proprietary DBM (Diamond Black Metal) finish. The most durable black finish on the market, DBM eliminates glare and generates more contrast with the ball and putting surface to promote better alignment.  Additionally, the face of every Ben Hogan Precision Milled FORGED putter is CNC milled for perfect flatness from heel to toe.

“A 100% forged, CNC precision milled putter is not the least expensive nor the easiest way to make a putter by any means, but at Ben Hogan Golf we believe it is the best way,” said Scott White, CEO, Ben Hogan Golf Equipment Company. “Serious golfers demand precision and performance on the greens, and the new Ben Hogan Precision Milled Forged putters deliver.  They look great, but perform even better.  ”

White adds, “What makes this new line even more special is our factory-direct business model, which provides golfers with an ultra-premium forged milled putter at a price far less than many mass-market investment cast putters. In fact, while many of today’s leading putter brands sell their top models at $400 or more through retail channels, we allow allows serious golfers to purchase one of our new Precision Milled FORGED putters for just $250 direct at BenHoganGolf.com.  This is unheard of given the feel, consistency and pure performance attributes of our forged putters, which are synonymous with Ben Hogan’s uncompromising standards.”

The four models in the new line of Ben Hogan Golf Precision Milled FORGED Putters include:

• Plumber’s Neck Blade
  • 1 shaft offset, 2° loft and 355 gram head weight
  • 43° toe hang to promote an active gate-swing putting stroke
• Player’s Blade with a double bend shaft
  • 1 full shaft offset, 2° loft  and 355 gram head weight
  • Face balanced for those who putt with a straight-back, straight-through stroke
• Iconic Player’s Blade with a flowing neck
  • 1 shaft offset, 2° loft and 355 gram head weight
  • 50° of toe hang, ideal for an active open/close stroke
• Player’s Mallet
  • Single bend shaft and ½ shaft offset, 2° loft and 370 gram head weight
  • Face balanced for those who putt with a straight-back, straight-through stroke

All Ben Hogan Golf equipment … every iron, wedge, hybrid and now putters … is built one-at-a-time, to a golfer’s specifications. Available in right-hand models only, the standard length for all Ben Hogan Precision Milled FORGED Putters is 35.0”, but all can be customized in lengths ranging from 33.5” to 36.5” (in half inch increments). The standard lie on all Ben Hogan Precision Milled FORGED putters is 70 degrees, but lie angles can be adjusted up to +/- 2.0 degrees flat or upright.  Additionally, Ben Hogan Golf has partnered with SuperStroke, the leading putter grip company in the world, to offer golfers a choice of three (3) popular grip styles: Flatso 1.0, MidSlim 2.0, Slim 3.0

The Ben Hogan Golf Equipment Company also offers a number of consumer-centric programs, including free domestic shipping on orders over $250.00, flat-rate international shipping, a low or no-cost financing program, and no-charge customization of all clubs. And, recognizing that most golfers want to personally experience equipment before they purchase, Ben Hogan Golf offers a simple, risk-free Demo program, as well as a Trade-UP program where golfers can offset the cost of their purchase by selling used equipment back to the Ben Hogan Golf Equipment Company. The Company reports that over 70% of people who try Ben Hogan Golf equipment via the Demo Program end up buying equipment.

Ben Hogan Golf’s line-up of Precision Milled FORGED Putters, which sell for $250 each, are available for purchase exclusively at www.BenHoganGolf.com. Keep up-to-date with all of the latest Ben Hogan Golf news on social media:

• Twitter @BHGolfEquipment /Facebook @BenHoganGolfEquipmentCompany /Instagram@BenHoganGolf

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About Ben Hogan Golf Equipment

The Ben Hogan Golf Equipment Company manufactures premium golf clubs and golf bags, and is committed to continue Ben Hogan’s reputation of innovation, performance and classical designs.  The company is based in Fort Worth, Texas, Ben Hogan’s longtime home and the site of the original Company which opened in 1953.  The Company offers their premium products online at benhogangolf.com   exclusively.  By eliminating the retail “middleman”, the Company’s cost structure is minimized and consumers are able to purchase high-quality golf equipment at factory-direct prices. © 2019 Ben Hogan Golf Equipment Company, LLC.

Media Contact:
Jared Minski
Mastro Communications, Inc.
732-469-5700
jared@mastrocomm.com