Suffolk, United Kingdom – Bernhard and Company, a global leader in turf maintenance solutions and grinding machine innovation, is pleased to announce the appointment of Casey Madden as Sales Manager for South East North America.
Madden joins the Bernhard and Company North America sales team, further strengthening the company’s presence and support network across the region, following the recent appointment of Rod Mortimer.
Based in Louisiana, Madden brings more than 14 years of experience in golf course maintenance, having started his career on the grounds crew before progressing into the maintenance facility and ultimately serving as Equipment Manager for a decade at Squire Creek Country Club.
During his time in equipment management, Madden developed a strong technical understanding of grinding equipment and reel maintenance. His experience working with a range of grinding solutions led him to recognise the significant performance advantages of Bernhard and Company’s machines, particularly in terms of after-cut appearance, quality of cut, and operational efficiency.
This hands-on experience has fostered a deep appreciation for the brand, ultimately inspiring him to pursue a career with Bernhard and Company where he can support customers through sales, training, and product expertise.
In his new role, Madden will work closely with turf professionals across South East North America, providing guidance and support to help optimise equipment performance and deliver exceptional playing surfaces.
Commenting on the appointment, Steven Nixon, Managing Director for Bernhard and Company, said: “Casey’s journey through the industry, from grounds crew to equipment management, gives him a genuine understanding of the challenges turf professionals face every day. His passion for our products, combined with his practical experience, makes him a fantastic addition to the team.”
Madden added: “My career has been built around maintaining the highest standards on the golf course, and I’ve seen first-hand the difference that the right equipment can make. Bernhard and Company’s grinders stood out to me for their quality and efficiency, so I’m excited to now be in a position where I can help others achieve those same results.”
For more information on Bernhard and Company, the products and solutions it offers, and the Bernhard Academy, view links below:
- Bernhard and Company: https://bernhard.co.uk/
- Soil Scout: https://bernhard.co.uk/products/soil-scout/
- Bernhard Academy: https://bernhardacademy.co.uk/
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For media information, contact:
Dan Wooters
Account Director, North America
GMS Agency
M: +1 201-919-7425
