Host Paul Liberatore interviews Rick Versace Jr., Founder of Proud 90., who discusses his incredible journey from starting in finance to building one of the most popular golf brands in the past few years.
Rick Versace Jr. joins “Behind the Golf Brand” host Paul Liberatore to discuss his incredible journey in golf fashion and his forethought in working with social media influencers that help catapult their growth.
Proud 90 is just a group of guys that love hitting the links. When they go out, breaking 90 is considered a win for the day. Their approach to the game of golf is similar to our approach to life – always have a good time, and don’t take things too seriously. It’s not just about hitting the lowest score out there. It’s about letting off steam after a hard week at work. It’s about kicking back and having a few beers with your buds while playing a game we love. It’s about getting out there and having a great time on the course, regardless of whether we’re shooting in the 80’s or the 100’s.
At some point, it occurred to them that there was no golf brand for the average weekend hacker just looking to have fun — so they decided it was their duty to create one. And just like that, Proud 90 was born.
They think their fierce bold designs and comfortable, lightweight fabrics serve as a reflection of how they choose to play the game — sometimes unconventional, but never too seriously. Don’t get them wrong! They are always working on ways to improve their game, same as we’re always working on ways to improve their brand. That being said, they know they are never going to be on the PGA Tour but that hasn’t stopped them from going for it on every shot, and having a hell of a good time doing it.
00:00:59 Where are you located?
00:01:52 Did you golf a lot as a kid?
00:03:09 What is your handicap?
00:05:03 Did you play baseball in College
00:06:52 Did you like to work in finance?
00:08:18 What year did you start Proud90?
00:10:41 How did you come out with your logo?
00:13:43 In what year did you switch the logo?
00:15:44 How did you come up with the designs?
00:17:13 With how many designs did you start with?
00:29:06 Dont do gloves!
00:44:05 Where can people find Proud90?
