TINLEY PARK, Ill. – Bettinardi Golf today announced the unveiling of the 2027-28 Queen B Series, a stunning new interpretation of one of the brand’s most iconically differentiated putter collections. Positioned as the most refined and visually expressive family within the Bettinardi portfolio, the new Queen B Series features sculpted head shapes, robust weighting, detailed execution and a rich French Gold PVD finish for a collection that exudes unmistakable presence. Each Queen B is precision milled in-house from 303 Stainless Steel at Bettinardi’s headquarters in Tinley Park, Illinois, with an emphasis on design and visual expression. Featuring head weights at 362g, the putters are designed for added stability that looks and feels distinctly Queen B, and unmistakably Bettinardi.
A NEW GENERATION OF MACRO HONEYCOMB FACE MILLING
The 2027-28 Queen B Series introduces a new take on one of Bettinardi’s most recognizable innovations with the debut of Macro Honeycomb Face Milling. Originally developed by founder Bob Bettinardi, Honeycomb face milling has long been a mark of precision and craftsmanship synonymous with Bettinardi putters. Macro Honeycomb reimagines this iconic geometry on a larger scale, imparting a bold visual expression and crisp feel with audible feedback at impact. Intended for golfers who prefer an immediate, connected feel off the putter face, Macro Honeycomb sits at the firmest end of Bettinardi’s current face milling offerings.
SCULPTED WITH PRESENCE
Accompanied by a rich French Gold PVD finish, the collection exudes unmistakable character. The finish adds depth and dimension to each milled surface, shifting with the light and enhancing the visual contours of every head. Polished face and sole surfaces add contrast, complemented by detailed engraving and refined paintfill for a finished look.
FIVE CONFIGURATIONS, THREE HEAD SHAPES, DISTINCTIVE PERSONALITY
The 2027-28 Queen B Series features five configurations and three head shapes, each with its own visual personality, alignment, and performance characteristics. The Queen B 2 returns with a sleek tri-sole blade shape, featuring a broader wide-body footprint and over-hosel slant neck. Thoughtful proportions marry the familiarity and clean lines of a traditional blade with robustness and stability. The Queen B 6 continues the recognizable wide-body outline with plumber’s neck and spud neck variations, offering golfers two distinct address positions and stroke characteristics within one of the collection’s signature shapes. The Queen B 17 makes its debut in 2027 as a compact mallet featuring a squared flange and strong architectural lines. With center-shafted and crescent neck options, the QB17 extends the series’ design language with a more modern interpretation while retaining the collection’s elegant proportions and premium character.
THE NEXT PAGE OF QUEEN B
“Queen B has always given us the freedom to push the envelope with a more expressive Bettinardi design language,” said Sam Bettinardi, President of Bettinardi Golf. “This generation has a really incredible presence. The French Gold finish, the sculpted shapes, the heavier weighting and the level of detail all come together in a way that feels rich and differentiated without being overstated, all while keeping performance top of mind.”
Since its introduction in 2012, Queen B has occupied a unique position in the Bettinardi putter family, pairing aesthetically charming head shapes and premium finishes with the performance and attention to detail Bettinardi players expect. The 2027-28 Queen B Series will be available for pre-order at Bettinardi.com starting November 3, 2026, with in-store availability on November 19, 2026, at Studio B Oak Brook and authorized Bettinardi retailers worldwide. Each model will have an MSRP of $499.99.
About Bettinardi Golf
Bettinardi Golf was founded in 1998 as a family-owned manufacturer of precision golf equipment with headquarters based in Tinley Park, Illinois. For nearly three decades, Bettinardi has earned its reputation for precision engineering, craftsmanship, innovation and American manufacturing. Each Bettinardi putter is designed, milled, finished and assembled in the United States, giving Bettinardi the ability to control every aspect of the manufacturing process from raw goods to finished product. In addition to putters, Bettinardi also designs and produces premium wedges, irons, headcovers, accessories and limited-edition collections, continuing the company’s dedication to detail and performance in its portfolio of golf equipment and lifestyle products. With a family pedigree grounded in precision, feel and performance, Bettinardi equipment has accumulated more than 110 professional wins globally.
