A tribute to the art of distillation and the love of golf
Tinley Park, IL – Bettinardi Golf is proud to unveil its latest collaboration with Buffalo Trace Distillery’s award-winning premium bourbon brand, Eagle Rare. Masterfully crafted with an unwavering commitment to excellence, the Bettinardi x Eagle Rare collection is a tribute to American craftsmanship and those who appreciate the rare and remarkable. The rarity of this exceptional bourbon perfectly complements the elevated caliber of this release, made for those that settle for nothing less.
The BB1 models are precision-milled from 303 Stainless Steel and will feature a genuine wood insert sourced from authentic barrels that previously matured Eagle Rare bourbon for 10 and 12 years. Finished with Bettinardi’s signature Fancy face milling for unmatched design and feel, each putter is paired with a matching Eagle Rare headcover, reflecting the elegance and prestige of both legendary brands.
“We’re excited to continue our partnership with the Buffalo Trace Distillery by bringing in Eagle Rare, an iconic brand that shares our deep commitment to craftsmanship and tradition,” remarked Sam Bettinardi, President of Bettinardi Golf. “This collaboration continues to unite two companies rooted in quality and heritage, and we’re proud to offer something truly special for both golf and bourbon enthusiasts to enjoy.”
“True luxury lies in the details—the deliberate choices, the refined craftsmanship, the pursuit of something greater,” says Andrew Duncan, Global Brand Director, Buffalo Trace Distillery. “The Eagle Rare Putter shares its spirit with Eagle Rare Kentucky Straight Bourbon Whiskey: elegant, purposeful, and uncompromising. Designed for the discerning golfer, this limited-release putter more than a tool—it’s a statement of excellence, where heritage meets high performance in its most elevated form.”
The agreement between Buffalo Trace and Bettinardi Golf was brokered by Brandgenuity, the licensing agency for Sazerac.
The Bettinardi x Eagle Rare Putters and Headcovers are now available for purchase on-site at Buffalo Trace Distillery in Frankfort, KY as well as BuffaloTraceDistillery.com at a suggested retail price of $1,000 per putter; headcovers for $110 (excluding shipping and state taxes, as applicable).
About Bettinardi Golf:
Located just outside Chicago, Illinois, Bettinardi Golf is a family-owned and operated premium golf equipment company that designs, crafts, and mills precision-made golf products, including putters, wedges, headcovers, golf accessories, and more. Since 1998, Bettinardi Golf putters have amassed over 100 worldwide Tour victories and counting. For more information, please visit https://bettinardi.com.
About Buffalo Trace Distillery:
Buffalo Trace Distillery is an American family-owned company based in Frankfort, Kentucky. The Distillery’s rich tradition dates back to 1775 and it is a National Historic Landmark, as well as listed on the National Register of Historic Places. Its history includes such legends as E.H. Taylor, Jr., George T. Stagg, Albert B. Blanton, Orville Schupp, and Elmer T. Lee. Buffalo Trace Distillery is a fully operational Distillery producing bourbon, rye and vodka on site. The Distillery has won more than 40 distillery titles since 2000 and garnered more than 1,000 awards for its wide range of premium whiskies. Its William Larue Weller and Stagg were named Best of Show at the 2024 Denver International Spirits Competition and its Traveller Whiskey is the Most Awarded Super Premium Whiskey Release of 2024. Buffalo Trace Distillery has a deep commitment to supporting charitable initiatives. Nonprofit organizations interested in learning more about the Distillery’s efforts are encouraged to register their charity here. To learn more about Buffalo Trace Distillery, visit www.buffalotracedistillery.com. To download images from Buffalo Trace Distillery, visit http://www.buffalotracedistillery.com/media.
About Brandgenuity
Brandgenuity is a leading global independent brand licensing agency that extends iconic brands into products, services and experiences that delight consumers, raise brand awareness, and generate revenue. The agency’s clients include BMW, MINI, Church & Dwight, Nissan, Dr. Scholl’s, Sazerac (Fireball Whisky, Buffalo Trace, Southern Comfort), Post Consumer Brands (Honey Bunches of Oats), The Sims, Brownie Brittle, Yum! Brands (KFC), Kao (Jergens, John Frieda), Kahlua, Royal Shakespeare Company, NFLPA and others. Brandgenuity has won numerous industry awards. For more information, visit our website http://brandgenuity.com or contact info@brandgenuity.com.
